Segway Announces The Most Understated Merger Ever
from the so-yeah-we-were-acquired-by-somebody-some-time-ago dept
Considering the amount of hype and buzz that came about when Dean Kamen’s Segway was first introduced, it seems like the company is going for the exact opposite in discussing its recent merger with a UK company. The company didn’t even mention it for nearly a month, and only said something once rumors started spreading, and then the blog post they put up about it gives very little in the way of detail. They don’t even mention the company’s name:
Segway Inc. is pleased to announce that in connection with a merger that occurred on December 24, 2009, Segway was acquired by a company that is based in the United Kingdom. The acquiring company is backed by Jimi Heselden, a prominent U.K. businessman and the Chairman of Hesco Bastion. Mr. Heselden is also an investor in the independently owned Segway U.K. distributorship.
The company also got some funding (and lost its latest in a long, long, long line of CEOs), but in an interview with the local paper, Dean Kamen admits that he doesn’t even know who the new investor is.