New Zealand Media Claiming That Huge Local Film Success Story Is Being Harmed… By 200 Downloaders?

from the say-what-now? dept

Reader Matt Perryman points us to a bizarre story down in New Zealand, which he claims is all over the news. Apparently, a local movie, called Boy, has been a huge success — having the third most successful box office of a New Zealand film ever. Not bad, right? But, months after the film has been out in the theaters, it’s now been leaked to the internet, and suddenly the media frenzy is about just how much this is “costing” the filmmakers. No evidence (at all), is presented. They just claim that a leak like this will cost a million dollars. Even more amusing, at the time these reports came out, they said that the movie had only been downloaded 200 times. But, if you look at the comments on that article, a ton of them are thanking the publications for letting everyone know the movie was available for download. Of course, many of the commenters are also pointing out that they don’t live in New Zealand, and there was no way for them to see the movie otherwise… meaning that those downloads aren’t losses at all. But, it seems the reporters never bothered to mention that rather important fact.

Filed Under: , , , ,

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “New Zealand Media Claiming That Huge Local Film Success Story Is Being Harmed… By 200 Downloaders?”

Subscribe: RSS Leave a comment
Just Another Moron in a Hurrysays:


Evidence that Patents hold back research? Alright.

What about Myriad using patents to hold back breast cancer research?
What about the Patents on Oil Eating Bacteria, holding back research on ways to utilize them?
What about the company StemCells using patents to stop a Children’s Hospital from researching Brain Cancer for 3 years?
How about the concerns about Craig Vetner’s pantent for sythetic biology, and the delays it will cause for research?
Or take a look at MPEG-LA’s use of patents to hold back an open standard for Video?
Take a look at the Smartphone patent thicket, and see how fast research can be done for improving that industry?

Keven Suttonsays:

Choice of story....

Yes, the impact of the downloads is much less than the author of the story has made of it.

Yes, many of the downloads are outside of New Zealand and are therefore only going to increase the demand for the movie.

Yes, it had only been downloaded 200 times.

But that doesn’t drive site hits. The author of the article is most likely trying to get as many eyes on the story as possible. Going to the extremes of what the facts can support is what a lot of journalists do in an attempt to drive more traffic (not even an attempt to drive an agenda). Lots of news sites do this with even more mundane things like sports, where the emotions are already charged. Ignoring these facts is probably bad journalism, but in a world where people want bad journalism, journalists write poorly supported pieces.


in the end, what this story reveals is how nasty and vengeful file traders are if they think people are trying to stop them. it is nasty, it is ugly.

just for clarity, there is no indication that 200 file downloads cost 1 million, only that previous movie leaks have caused that type of damage. considering the movie might have a future overseas, that future might be hurt or lost if the movie ends up widely distributed online for free. distributors might not be interested in putting up the time and money to promote or distribute a film that is already widely available for free.

thanks to piracy, those of us who might have enjoyed this movie some time in the future are unlikely to get the chance, unless we too choose to “borrow” a copy from the internet. perhaps more than anything, this is perfect example of the damages done, especially to smaller movie makers.



So 200 downloads can stop an international release? Maybe we should all start pirating Ewe Boll movies so he will not get distributed? {/sarcasm}

Please site a case that stands to scientific standards and reason (not one the GAO has said uses no solid science) that shows even a causal effect of this magnitude for any movie. I am unaware of any at all and I’d love to see them.


Re: Re:

no, 200 downloads wont change anything. but those 200 sharing with their friends, putting it online, pushing it out, etc, could lead to (cue the techdirt theme music) an infinite distribution. once something is out in the wild, what is the chance of it getting put back away? none.

as for the use of the word “might” in my post, unlike mike i am not going to claim to be all seeing and all knowing, and i am surely not going to state as fact the complex things that go on with a download. there continues to be no causal evidence linking downloads of a movie and increased sales of that particular movie. if anything, ever download is removing a potential customer from the pool.



in the end, you should know that file traders have been around since the beginning of the internet, and they will always be there. it is fact. it is truth.

just for clarity, a lot of movies made in the last 5 years have leaked to the internet even before they hit the theater. that hasn’t stopped any one movie from going to the theater or from being put out on dvd. studios will get money from the release no matter what happens on the file sharing sites.

thanks to piracy, those of us who had never heard of this movie have definitely heard of it now. the publicity the movie gets from this will make sure it gets seen by a wider audience. perhaps more than anything, this is a perfect example of the promotional value of file sharing.


Re: Re:

you are making a classic mistake here, one mike makes all the time. there is no indication that the people who got these downloads then went to see the movie. if the downloads had not happened, would even more people have paid to see the movie, or bought a dvd? that is something that is not easy to prove either way, but there is little positive that can be found by putting your product in the market early.

if the movies had tanked in the market as a result, the distributor probably had a way out, because a short time before a movie is released, the distributor is already contractually bound. here we are talking about a movie with a small market potential, and no signed distributors outside of their home country. sort of a different situation, no?


Re: Re: Re:

“if the downloads had not happened, would even more people have paid to see the movie, or bought a dvd”

Similarly, if people had not been able to preview the movie, would less people had paid to see it in IMAX or bought a DVD?

Morons like yourself only consider one part of the equation. The rest of us recognise that it’s more complicated and that people actually buy things after seeing, say, a TV broadcast or a borrowed DVD.


Re: Re: Re: Re: Re:

I didn’t mean just TV shows, but movies as well. There are many times I’ve watched a movie for the first time on TV and later bought it on DVD. If it was a free-to-air channel, I didn’t pay for it, but if I wasn’t “freeloading” the studio would not have seen my money. Ditto with borrowing a DVD from a friend or people who “pirate” a movie they would never have paid for if the freebie wasn’t available.


Re: Re: Re: Re: Re: Re:

Forgot the ‘/sarcasm’ on the end of my above…my bad.

I routinely have either watched movies in the theater or on T.V. and later purchased them because I like owning them. To me, trying to wade through all the crap illegal content out there to find a decent copy of something isn’t not a good use of my time so I tend to buy what i’m looking for instead. I look at it more in a my time equals ‘x’ and if trying to find stuff online or in a digital medium takes greater than ‘y’ i’ve essentially wasted my talents.


Two Things -

  1. A reporter repeats something somebody said – a guy from the so-called “New Zealand Federation Against Copyright Theft” (no agenda there) estimated that some other film that was leaked “lost” a million dollars. And they toss this number around like it’s a fact. Prove it. Publish your financial statements. Let’s see the facts that prove you were going to make $X from your movie, and that because of it being available on the internet you made $X – 1,000,000. Bring on the data that differentiates between the people who downloaded it and didn’t buy it because they thought it was crap, and the people who downloaded it and then went to the theatre or bought the DVD because they thought it was good. Surely you must have this data handy or you wouldn’t glibly toss around million dollar estimates of losses, would you?

  2. This movie is one of the highest grossing New Zealand films of all time, has been released for three months, and it still is not available internationally or on DVD?? What are they waiting for – all interest in the film to completely die off? The internet is doing their promotion for them – getting the film to people who can’t see it in the theatre or buy the DVD. And those people want to see it; they want to buy the DVD and they can’t. If this movie loses anything, it will be because of they have under-served their audience. A potentially world-wide audience wants to see it, and they put all their effort into making that difficult, and complaining when a few people take the initiative and seek out their locked-up movie.


Re: Re: Two Things -

not making a million dollars is the same as losing a million dollars, just like standing still is the same thing as walking backwards.

Let me fix that for you Hollywood style:

making a 500 million dollars is the same as losing 500 million dollars, just like standing still is the same thing as walking backwards and this movie lost 500 million dollars and funded the following:

organised crime


Re: Re: Two Things -

not making a million dollars is the same as losing a million dollars, just like standing still is the same thing as walking backwards.

Let me fix that for you Hollywood style:

making a 500 million dollars is the same as losing 500 million dollars, just like standing still is the same thing as walking backwards and this movie lost 500 million dollars and funded the following:

organised crime


Here in Brazil the same happened.

The biggest success of the local movies was leaked 2 months before the theaters showed. It was a huge success (and was a cheap movie, actually).

But the media blamed the ‘piracy’ to some reason that no one really understands. The movie was the biggest success in the brazilian history and, problably, if nobody downloaded the movie, would be a giant fiasco – since there wasn’t a big producer or a big budget for ads.

(sorry about the english.)

Marcel de Jongsays:

Re: Re: Re:

Open a paypal or local equivalent account. Comment on the torrent sites with a link to said account and ask for donations if people like the movies.

Yes, it’s akin to busking on a street corner, but it can net you some income. And 1 donated dollar is better than nothing.

But free publicity is also worth something I’d say. I could say that I would like a buck from the movie company for pirating their movie, as I help promote their wares by downloading it. Any idea how expensive an ad-campaign would be?

Re: Re: Re: Re:

Open a paypal or local equivalent account…

nah, that sounds like work and might require the use of the internet.

bawwwwing about piracy is much easier.

Yes, it’s akin to busking on a street corner…

which is something that “unknowns” do before they become big time producers.

when you are a big time producer you don’t ask for money, people just give it to you, because you deserve it for being a big time producer.

JC Cartersays:

they aint hte only ones

The NZFAT…. oops, misspelt, have been spamming their garbage around NZ for ages. Like any industry linked body, they make many claims that would be laughable if they didnt have the ears of the empty headed politicians attempting to force US style IP garbage onto NZ via ACTA or their own three strikes bollocks.

The fat heads interview on Cambell made him look like the bad guy from Alvin and the Chipmunks, without hte talent or the fuzzy animals.

that just leaves a retarded scammer

oh, and Perryman is a drunken mexican

Matt Psays:

The worst part is that the link above is just part of it. It was on every evening news broadcast, in the papers, etc.

One of the local news shows did interview the director, and he was actually moderate about the whole thing. He said he expected it would happen and in some ways was flattered that people wanted to see the film.

It’s NZFACT making the usual garbage claims, and we have few if any public outlets down here to rebuke them, so the “millions of dollars in losses” are just thrown out like an absolute truth.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Older Stuff
13:40 It's Great That Winnie The Pooh Is In The Public Domain; But He Should Have Been Free In 1982 (Or Earlier) (35)
12:06 Norton 360 Now Comes With Crypto Mining Capabilities And Sketchy Removal Process (28)
10:45 Chinese Government Dragnet Now Folding In American Social Media Platforms To Silence Dissent (14)
10:40 Daily Deal: The 2022 Ultimate Cybersecurity Analyst Preparation Bundle (0)
09:29 A Fight Between Facebook And The British Medical Journal Highlights The Difficulty Of Moderating 'Medical Misinformation' (9)
06:29 Court Ruling Paves The Way For Better, More Reliable Wi-Fi (4)
20:12 Eighth Circuit (Again) Says There's Nothing Wrong With Detaining Innocent Minors At Gunpoint (15)
15:48 China's Regulatory War On Its Gaming Industry Racks Up 14k Casualties (10)
13:31 Chinese Government Fines Local Car Dealerships For Surveilling While Not Being The Government (5)
12:08 Eric Clapton Pretends To Regret The Decision To Sue Random German Woman Who Listed A Bootleg Of One Of His CDs On Ebay (29)
10:44 ICE Is So Toxic That The DHS's Investigative Wing Is Asking To Be Completely Separated From It (29)
10:39 Daily Deal: The 2022 Complete Raspberry Pi And Arduino Developer Bundle (0)
09:31 Google Blocked An Article About Police From The Intercept... Because The Title Included A Phrase That Was Also A Movie Title (24)
06:22 Wireless Carriers Balk At FAA Demand For 5G Deployment Delays Amid Shaky Safety Concerns (16)
19:53 Tenth Circuit Denies Qualified Immunity To Social Worker Who Fabricated A Mother's Confession Of Child Abuse (35)
15:39 Sci-Hub's Creator Thinks Academic Publishers, Not Her Site, Are The Real Threat To Science, And Says: 'Any Law Against Knowledge Is Fundamentally Unjust' (34)
13:32 Federal Court Tells Proud Boys Defendants That Raiding The Capitol Building Isn't Covered By The First Amendment (25)
12:14 US Courts Realizing They Have A Judge Alan Albright Sized Problem In Waco (17)
10:44 Boston Police Department Used Forfeiture Funds To Hide Purchase Of Surveillance Tech From City Reps (16)
10:39 Daily Deal: The Ultimate Microsoft Excel Training Bundle (0)
09:20 NY Senator Proposes Ridiculously Unconstitutional Social Media Law That Is The Mirror Opposite Of Equally Unconstitutional Laws In Florida & Texas (25)
06:12 Telecom Monopolies Are Exploiting Crappy U.S. Broadband Maps To Block Community Broadband Grant Requests (7)
12:00 Funniest/Most Insightful Comments Of 2021 At Techdirt (17)
10:00 Gaming Like It's 1926: Join The Fourth Annual Public Domain Game Jam (6)
09:00 New Year's Message: The Arc Of The Moral Universe Is A Twisty Path (33)
19:39 DHS, ICE Begin Body Camera Pilot Program With Surprisingly Good Policies In Place (7)
15:29 Remembering Techdirt Contributors Sherwin And Elliot (1)
13:32 DC Metro PD's Powerful Review Panel Keeps Giving Bad Cops Their Jobs Back (6)
12:11 Missouri Governor Still Expects Journalists To Be Prosecuted For Showing How His Admin Leaked Teacher Social Security Numbers (39)
10:48 Oversight Board Overturning Instagram Takedown Of Ayahuasca Post Demonstrates The Impossibility Of Content Moderation (10)
More arrow
This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it