Facebook Sues Faceporn, Apparently Believing It Owns The Words Face & Book

from the so-my-bookface-site-is-a-nonstarter dept

Earlier this year we covered how Facebook was suing a site called Teachbook.com, claiming that any social network that ended in “book” was infringing on its trademarks. It’s continued to do so, with at least a threat against the site Placebook. Of course, it seems that it’s not only the “book” that Facebook claims ownership of, but the “face” part as well. Reader marak was the first of a few of you to point to the news that Facebook is suing the site Faceporn for trademark infringement (the article says copyright, but I’m pretty sure it means trademark — isn’t a publication like PC Mag suposed to understand the difference?).

Filed Under:
Companies: facebook, faceporn

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Facebook Sues Faceporn, Apparently Believing It Owns The Words Face & Book”

Subscribe: RSS Leave a comment

Look and Feel

Well, the suit is about more than just the name. Faceporn has the blue bar, and has the general look and feel of the Facebook website. According to the exhibits filed with the complaint. Also interesting, the lead attorney for Facebook posted his own facebook page as an exhibit (page 56 of the 62-page document). The personalized ads he got? One was for a deposition service. OK, fine, but the second was titled “Are You Pregnant?” Did he just out himself (and his wife)?

there ARE other body parts

Now that facebook has given them such great publicity, all they need do is replace “face” with the common name for any other body part. Then they too can trademark it. Down the road they’ll be able to sue (or if IP law continues getting more demented) arrest all those trademark infringers using their trademarked name in school playgrounds around the world.

By seriously, why should any company be given any kind of monopoly on a word? Words are part of our common language and a common culture.


It’s justifiable if a significant portion of people associate the name “FacePorn” with “FaceBook”. I think of FaceBook when I hear FacePorn.

I’m actually surprised such a simple concept is being missed by so many people. But hey, that’s why I usually read the articles on TechSoil, another site that has absolutely no infringement on this one.


Im sure if we sit down we can find a dozen different sites with the word book after some random title. And yay got a story posted ๐Ÿ˜›

Seriously though, who the hell do they think they are? Does anyone have a link to those pictures? The one’s showing the sites are similar?

And harking back to sesame street reference, does that mean the colour blue is out from their line up now as well?

Or perhaps facebook now has the copyright monster? nom nom nom


Re: Re: RTFA

right – Mike good with the sensationalist cherry picking from TFA, missed the next paragraph:

Facebook said that Faceporn ” blatantly copied the Facebook logo, site, and Wall trademark,” said court documents. In screen shots included with the court filings, Faceporn does have elements that are similar to Facebook such as a Wall and a blue and white design. Although users can’t poke one another, they can “send a flirt.”


What a daft standard

Really? A look and feel is enough to make one think “the companies might be affiliated?”
I remember a billboard ad ages ago in London. Arty black and white pic of Gabriella Sabatini (women’s vollyball player… probably why I remember), sweaty with ball under arm on left of poster, block text on right “The shirt only gets wet from the inside” with Nike swoosh logo on the middle of the text. On double sites this was often paired with a Mum (roll-on deodorant) ad in identical style next to it – Black and white pic of Mum roll-n, Mum logo and text “Not if WE have anything to do with it”.

Now probably it was an agreed deal and likely the same ad agency did both, but did it in any way make me think Nike and Mum were affiliated? Not in the slightest, it just struck me as a very clever piece of advertising – almost enough to make me think about using Mum deodorant.

F*ckwits though many think Facebook might be, seriously? Oh look, Facebook have started doing porn? Or if you made the connection would you simply assume it was a parody at worst and move on?

And yes I think this could be seen as a cunning innovative strategy for marketing. Perhaps Ms. Streisand should patent it… probably enough meat there for a patent these days don’t you think?


Re: Re: Re: Re: What a daft standard

Do you think Facebook is too smart to get into porn, or too stupid?

grin couldn’t possibly comment. Although I assume if they did it’d go 1 of 3 ways:
1. They’d do it within the facebook brand
2. They’d create a different brand but it’s advertising would be all over facebook
3. They’d create a different brand and go out of their way to ensure that it had no links or styles or anything whatsoever in common with facebook

For that reason a glance suggests to me immediately it’s nothing to do with them. Unless it’s a double-bluff!

Josh Taylorsays:

“Face” and “Book” are generic words. Look how the Sci-Fi Channel changed its’ name to Syfy, Facebook should do that too.

This lawsuit over trademarking a generic words needs to be turned down.

If the letters of the alphabet were to be trademarked, we will be forced to have a full frontal lobotomy and become like zombies.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop ยป

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Report this ad??|??Hide Techdirt ads
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Older Stuff
12:25 Australian Privacy Commissioner Says 7-Eleven Broke Privacy Laws By Scanning Customers' Faces At Survey Kiosks (6)
10:50 Missouri Governor Doubles Down On 'View Source' Hacking Claim; PAC Now Fundraising Over This Bizarrely Stupid Claim (45)
10:45 Daily Deal: The All-in-One Microsoft, Cybersecurity, And Python Exam Prep Training Bundle (0)
09:43 Want To Understand Why U.S. Broadband Sucks? Look At Frontier Communications In Wisconsin, West Virginia (8)
05:36 Massachusetts College Decides Criticizing The Chinese Government Is Hate Speech, Suspends Conservative Student Group (71)
19:57 Le Tigre Sues Barry Mann To Stop Copyright Threats Over Song, Lights Barry Mann On Fire As Well (21)
16:07 Court Says City Of Baltimore's 'Heckler's Veto' Of An Anti-Catholic Rally Violates The First Amendment (15)
13:37 Two Years Later, Judge Finally Realizes That A CDN Provider Is Not Liable For Copyright Infringement On Websites (21)
12:19 Chicago Court Gets Its Prior Restraint On, Tells Police Union Head To STFU About City's Vaccine Mandate (158)
10:55 Verizon 'Visible' Wireless Accounts Hacked, Exploited To Buy New iPhones (8)
10:50 Daily Deal: The MacOS 11 Course (0)
07:55 Suing Social Media Sites Over Acts Of Terrorism Continues To Be A Losing Bet, As 11th Circuit Dumps Another Flawed Lawsuit (11)
02:51 Trump Announces His Own Social Network, 'Truth Social,' Which Says It Can Kick Off Users For Any Reason (And Already Is) (100)
19:51 Facebook AI Moderation Continues To Suck Because Moderation At Scale Is Impossible (26)
16:12 Content Moderation Case Studies: Snapchat Disables GIPHY Integration After Racist 'Sticker' Is Discovered (2018) (11)
13:54 Arlo Makes Live Customer Service A Luxury Option (8)
12:05 Delta Proudly Announces Its Participation In The DHS's Expanded Biometric Collection Program (5)
11:03 LinkedIn (Mostly) Exits China, Citing Escalating Demands For Censorship (14)
10:57 Daily Deal: The Python, Git, And YAML Bundle (0)
09:37 British Telecom Wants Netflix To Pay A Tax Simply Because Squid Game Is Popular (32)
06:41 Report: Client-Side Scanning Is An Insecure Nightmare Just Waiting To Be Exploited By Governments (35)
20:38 MLB In Talks To Offer Streaming For All Teams' Home Games In-Market Even Without A Cable Subscription (10)
15:55 Appeals Court Says Couple's Lawsuit Over Bogus Vehicle Forfeiture Can Continue (15)
13:30 Techdirt Podcast Episode 301: Scarcity, Abundance & NFTs (0)
12:03 Hollywood Is Betting On Filtering Mandates, But Working Copyright Algorithms Simply Don't Exist (66)
10:45 Introducing The Techdirt Insider Discord (4)
10:40 Daily Deal: The Dynamic 2021 DevOps Training Bundle (0)
09:29 Criminalizing Teens' Google Searches Is Just How The UK's Anti-Cybercrime Programs Roll (19)
06:29 Canon Sued For Disabling Printer Scanners When Devices Run Out Of Ink (41)
20:51 Copyright Law Discriminating Against The Blind Finally Struck Down By Court In South Africa (7)
More arrow