Blaming Popcorn For Hollywood's Troubles
from the makes-about-as-much-sense-as-piracy dept
An anonymous reader sends over a blog post from The Telegraph suggesting that the real issue for the movie industry isn’t “piracy,” but popcorn. The basic idea is that the theater owners drive the success of the movie industry and the theater owners make their money off of popcorn, so they only want movies that fill seats with young people who buy lots of high margin popcorn. And that leads to bad movies. Or something. Honestly, the line of thought from popcorn to movies sucking isn’t entirely clear. The article does mention that box office sales are actually up (though fewer tickets are being sold), but leaves out what that really means. Of course fewer tickets are being sold: there’s more competition and theaters, for the most part, have been slow to create a better experience. Rather than demanding crappy movies that they think will attract lots of young popcorn buyers, they could have (and should have) focused on making the overall movie-going experience better (which, by the way, might even include not pricing the popcorn quite so high). There are lots of reasons why some of the big movie studios are struggling, but popcorn is a pretty small part of it… as is “piracy.” The failure of the movie industry and the theater industry to recognize that they’re in the business of selling an overall experience is a much bigger problem, and one that the industry hasn’t shown much indication of figuring out yet.