Movie Exec Says Studios Should Stop Sending Out DVD Screeners For The Oscars

from the this has been tried dept

One of Jack Valenti’s last great “battles” as the head of the MPAA was his fight against DVD screeners sent out for the various movie awards events. Valenti felt that sending screeners of all the nominated movies was a key factor contributing to unauthorized copies getting out into the world and on the internet. So he instituted a ban on sending out such screeners. This pissed off just about everyone. A bunch of really famous movie directors demanded that he drop the ban and the LA Film Critics Association actually canceled their own awards event in protest. Then, a bunch of independent film producers sued the MPAA. Basically, everyone pointed out that without the screeners, many of the voters simply wouldn’t be able to see the movies being voted on, and that would hamper any awards effort — especially for more independent films. Eventually, a judge sided with the producers, and explained to Valenti that he could not ban DVD screeners.

The following year, he came up with another plan, which involved special screener DVDs that only played on a special DVD player, which each voter would have to get and set up themselves. In other words, it was a “solution” that was a huge pain in the ass for everyone — especially those who already had a perfectly good home theater setup. After a few years of everyone bitching and complaining about this, the MPAA finally relented in 2007, and went back to just sending out normal DVDs as screeners.

Apparently, some folks in the industry don’t know their history. At the “Content Protection Summit” that we recently discussed, a VP from Summit Entertainment, the indie studio who has had some success lately thanks to the Twilight films and The Hurt Locker, apparently told the audience that the industry should get rid of DVD screeners, and who cares if it inconveniences people. She specifically said “we’re going to have to agree to be inconvenienced.” Apparently, she’s totally unaware of how badly that worked out last time around — especially for independent studios like her own.

Of course, it shouldn’t be much of a surprise that Summit Entertainment thinks this way. The company has built up quite a reputation for being an intellectual property bully. In the past 15 months or so, we’ve had multiple different stories of Summit’s overly aggressive attempts at IP enforcement, often threatening or suing people doing completely reasonable things, such as creating a fanzine or filming a documentary about the town where Twilight is supposed to take place. And that’s not even getting into questions about The Hurt Locker and its lawsuit campaign against thousands of file sharers — because that was really done by the movie’s producers, Voltage, rather than Summit. Of course, all these actions are doing is reminding me to avoid any pictures associated with Summit.

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Companies: mpaa, summit entertainment

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Comments on “Movie Exec Says Studios Should Stop Sending Out DVD Screeners For The Oscars”

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Re: Central Question

Unlikely. Most “pirate” copies are from studio leaks or theatres, and so come out before Oscar consideration anyway. Even if it did, it only did so for a couple of months before the commercial DVD was produced, and at the expense of profits from the free marketing bump that an Oscar nomination tends to give (some movies are profitably re-released to cinemas even after the DVD release once an Oscar win comes through).


Re: Re:

“The spirit listens only when the speaker speaks in gestures. And gestures do not mean signs or body movements, but acts of true abandon, acts of largesse, of humor. As a gesture to the spirit, warriors bring out the best of themselves and silently offer it to the abstract.” — Carlos Castaneda (for the acid-droppers among the group.)



Yes. Banning DVD screeners will stop piracy forever.

We also know how the movie industry lobbyists are crying to law makers that they are suffering devastating financial losses due to piracy (the public financial records actually show that the MPAA are breaking previous years financial records).

YES! Piracy will end FOREVER because of the ban! shrug


Get a litte feather in your hat....

and all of a sudden you think you run sh!t.

At the “Content Protection Summit” that we recently discussed, a VP from Summit Entertainment, the indie studio who has had some success lately thanks to the Twilight films and The Hurt Locker, apparently told the audience that the industry should get rid of DVD screeners, and who cares if it inconveniences people.

That’s it in a nutshell. I’d bet she wouldn’t have said that before they got their hands on those movies and made a bit of a name for themselves. It seems like the key to getting and saying famous is to get famous and then commit any act no matter how unholy, dishonest, or immoral it may be in order to stay famous.

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