As Expected, Google's Changes Are Bleeding Demand Media & Other Content Farms
from the easy-call dept
About a year ago, there were all these complaints about how sites like Demand Media were “cluttering” up the internet. However, as we predicted at the time, this was only a temporary issue, and had more to do with the current state of filters, rather than the content itself. The internet has always been filled with a ton of crap, but it didn’t matter because you didn’t see most of it, and you could ignore the pieces here and there that you did run into. The real complaint people had wasn’t that content farms were “cluttering up the internet,” but that Google wasn’t doing a good job providing relevant content. Clearly that changed when Google made its big anti-content farm move recently.
At the time, Demand Media played down the switch, claiming it was no big deal because it wasn’t a content farm. It appears that Google (and its users) disagree. Google’s traffic to Demand Media content has apparently dropped by nearly 40% according to various reports. That can’t be good for the bottom line. What amazes me, however, is that people bought into Demand Media’s IPO earlier this year despite the fact that Google made it clear it was planning to demote content farms like Demand Media days before the company’s IPO.
The report notes that the impact on other sites has been even stronger:
Mahalo’s Google traffic is down 78 percent, Associate Content’s is down 61 percent and Examiner.com is down 51 percent.
You think Yahoo is regretting its purchase of Associated Content yet?