Trademarkzilla Strikes Again: Complains That Fingerzilla May Confuse People Into Thinking It's Godzilla

from the giving-it-the-finger dept

Toho, the company that holds the rights to “Godzilla” is somewhat notorious for enforcing its rights on others for daring to use the suffix “zilla.” It’s now targeting a two man mobile app development firm for its Fingerzilla game, with particular concerns about the imagery used to promote the game:




Because, apparently, Toho can’t tell a finger from its own monster. The company behind Fingerzilla, Inert Soap, notes that this is just a silly parody of Godzilla. Of course, fighting Godzilla (well, somewhat literally) probably isn’t much fun for a small company, even if it wants to give Toho the finger…

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Companies: inert soap, toho

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Comments on “Trademarkzilla Strikes Again: Complains That Fingerzilla May Confuse People Into Thinking It's Godzilla”

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19 Comments

Re: How's Mozilla holding up?

There’s more but I hit the wrong key.

They’re concerned with the imagery? It seems like they’re more concerned with five letters, two of which are the same.

I find the imagery more disturbing than confusing. I can imagine hollering at my kids, “Don’t play with Fingerzilla! You don’t know where he’s been!”

Not an Electronic Rodentsays:

I always thought.....

… that Godzilla was a sort of phonetic translation of a name of a Japanese monster from folklore (large dinosaur/reptilian beasty famous for eating cities). Can you have a trademark on that sort of thing? Or is this company getting all Disney?

Either way their trademark can’t be that strong anyway as I’d never have associated all the things I’ve ever seen called “Godzilla” (a fair few if I think about it) with a single company, never mind any of the myriad other “xxx-zilla” products.

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