Crazy Coincidence, Plagiarism, Or An Obvious Idea For An Electric Car Ad?
from the seems-possible dept
David points us to this fantastic post by Ken Segall, entitled Creativity has many fathers, and analyzing the story of two car commercials that seem quite similar. The first, for the Nissan LEAF, is below:
Segall digs up the possible reason why, in the form of one more ad… for the Mitsubishi i-Miev. This commercial came out way before the other two:
Perhaps the reality is that this idea was just so obvious that three different ad agencies came up with it. It’s not hard to see how a brainstorming session might come up with exactly this concept pretty easily. Or perhaps there really was some copying. But, in the end, does it really matter? As Segall notes about all three ads, “Wow, what a fantastic concept.”
Filed Under: cars, commercials, electric vehicles, ideas
Companies: mitsubishi, nissan, renault
Comments on “Crazy Coincidence, Plagiarism, Or An Obvious Idea For An Electric Car Ad?”
This kind of thing goes on forever
A while back I found this quote from C.S.Lewis
“Only the other week a reviewer said that a fairy tale by my friend roger Lancelyn Green was influenced by fairy tales of mine. Nothing could be more probable. I have an imaginary country with a beneficent lion in it: Green, one with a beneficent tiger. Green and I can be proved to read one another?s works; to be indeed in various ways closely associated. The case for an affiliation is far stronger than many which we accept as conclusive when dead authors are concerned. But it?s all untrue nevertheless. I know the genesis of that Tiger and that Lion and they are quite independent.”
In other words these coincedences happen all the time!
Re: This kind of thing goes on forever
The basis for new plagiarism is, in fact, old plagiarism.
Re: This kind of thing goes on forever
Rowling’s Harry Potter series and Gaiman’s Books of Magic. “Infamous” and “Capote”. “Eragon” and… well, no, I guess that was a rip-off.
Re: This kind of thing goes on forever
this coincidence thing you speak of, it is dangerous to intellectual property holders everywhere and must be rooted out. we will mobilize law enforcement and the courts to eliminate all traces of coincidence before our industries and our children are irreparably harmed.
Re: Re: This kind of thing goes on forever
What a coincidence. I was about to post the same thing!
maybe they read the same small-town paper
Either 1) this was an amazing coincidence, an idea whose time had come, 2) a couple of members of the Nissan and Renault marketing teams saw some version of the Mitsubishi ad and it stuck in their minds, or 3) all three teams saw or heard something something that planted the idea. The one thing I can’t believe is anyone consciously copied the Mitsubishi ad this closely.
Remember when Derren Brown got a team of the most creative and original ad men in London to come up with a series of concept sketches for an ad campaign– that was exactly like what he’d placed in a sealed envelope beforehand?
Re: maybe they read the same small-town paper
Thanks for reminding me of this – just awesome.
http://www.youtube.com/watch?v=ZyQjr1YL0zg
blender
both ads, regardless of any plagiarism behind them, make the same awesome point: we need coffee machines with pull cords.
Nissan and Renault are part of the same company
I wonder if it’s just that Nissan/Renault decided to put out similar ads since they’re part of the same company?
Re: Nissan and Renault are part of the same company
I wonder if it’s just that Nissan/Renault decided to put out similar ads since they’re part of the same company?
Pretty sure I discussed that in the post and why that’s not true.
Interesting that three companies (two of which might have a close relationship) come up with ads predicated on the same idea, and yet no mention is made that any one of them is suing another. Does this mean that, perhaps, creative ideas can still be translated into unique expression despite “draconian” copyright law?
Need text links
Hi Techdirt: Can you post ordinary text links for those embedded objects? Some of us use browsers that are restricted in what they can display, eg. no Javascript, iframes or media objects. But there’s no problem in downloading an actual video file…
Thanx,
–Bob.
Re: Need text links
Nissan LEAF: http://www.youtube.com/watch?v=N7K_hWuPwv0
Renault ZE: http://www.youtube.com/watch?v=qKg-LPOXIMs
Mitsubishi i-Miev: http://www.youtube.com/watch?v=N1FWJu_Co7Q
Duh...
I read the story without watching the videos then tried to imagine what the theme was, and came up with the same thing. It’s a big fat duh. Besides, the “idea” of it isn’t what’s really protected by copyright; it’s the execution. And from that perspective, the ads are quite different. (Try to enforce this copyright: “Plaintive music; various shots of common electric items being run by internal combustion engine; cue subject vehicle; VO states the obvious – ‘Electric car good.'”)
The Renault and Mitsubishi both sport a little girl playing with a toy dog. That could have been any other gas powered toy…
Re: Re:
Not really, if you are trapped in time, you are likely to have the same perceptions as others and that makes dogs an easy choice.
Ask anybody from the 1800’s to list kitchen utensils and you will get one list, now ask people today to list kitchen utensils and they will list another list, but chances are the people in the same era will have more chances of having the same things listed.
All three ads suck because the electric in electric cars is actually coal and nuclear power. So it’s not gasoline. Big deal.
When I am philosopher king, understanding of thermodynamics will be mandatory.
Re: Re:
What happens to your claims when electricity doesn’t come from coal or nuclear anymore?
Would you be able to feed electricity to your gas tank?
Re: Re: Re:
In the future refuelling could be a thing of the past.
http://www.physorg.com/news/2011-09-japanese-scientists-explore-electric-roads.html
I'm thinking they were copied
The theme is obvious enough that I have no difficulty thinking multiple companies could come up with it. But I don’t buy that multiple companies would have decided to use dentist tools. Or even more strange — a little girl playing with a gas-powered robo-puppy. When was the last time you saw even an electric robot dog? The mixer strikes me as a bit odd, but not much of a stretch. The fact that both gas powered computers have gas pedals, and are pretty much the only thing with a gas pedal, is a bit strange as well, though also not inconceivable. But yea, I don’t think this is entirely coincidental, though it’s probably not intentional.
Re: I'm thinking they were copied
Aibo and PLEO comes to mind.
http://www.robotshop.com/ca/dasa-robot-genibo-robot-dog-1.html
http://en.wikipedia.org/wiki/IDog
http://en.wikipedia.org/wiki/Robot_dog
are they sure they all didn’t hire the same advertising firm?
Re: Re:
or not.
reading things helps
This is how ad agencies work:
Boss: listen up, we got a deal for an electric car commercial. Go brainstorm for 30 minutes.
Staff: electric cars, eh? I saw that cool idea on youtube/local programming. It goes like this…
Boss: awesome idea. get to work.
It’s entirely plausible that all three agencies ripped off the same idea. After all, it’s a pretty good one. And since the original source was probably rather obscure, nobody cries foul play.
Re: Re:
Yes that is one possibility as is the possibility that they all came up with the exact same idea on their own, or they could have ripped off different ideas that had the same underlying theme(showing something else in modern days).
Maybe they all ripped off stempunk art, maybe they all ripped off Wild Wild West.
http://steampunkworkshop.com/bus1.shtml
Upon having an idea, especially one that may be used in a public fashion, two question should always be immediately answered. The first question is, “Is this idea completely original?” The second should be, “Does the answer to the first question really matter?”
where ad campaigns come from
A while ago I saw a video (via StumbleUpon) in which ad agency folks were brought in to pitch their ideas for a new campaign. The video shows the bidders being picked up and driven to the office, where they are told what they are advertising. Then they are given a fixed amount of time to come up with an idea. When they are about to present their idea, the organizers show them a series of images that were placed along there route on their car ride to the office. Sure enough, many of these images feature prominently in the campaign presentation. Perhaps there was something similar going on here.
Re: where ad campaigns come from
Oops, FarSide’s previous post with the youtube link was the video I described.
Coincidence or not…we’ll never be sure.