DailyDirt: Creepy Ads From Big Data

from the urls-we-dig-up dept

Lots of advertisers are turning to data mining techniques to try to squeeze more value out of their budgets. Given all the data that gets collected by our phones/browsers/credit cards/etc, it’s not too surprising that ads can get pretty creepy, pretty fast. Here are just a few stories about ads that aren’t technically doing anything wrong — but that haven’t quite gotten their privacy behavior right either.

By the way, StumbleUpon can recommend some good Techdirt articles, too.

Filed Under: , , , ,
Companies: facebook, target

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Comments on “DailyDirt: Creepy Ads From Big Data”

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15 Comments
Pete Austin says:

Here's a trick that - I just read - most journalists use

After writing the above, I thought I’d spend 10 seconds with Google…

‘UPDATE: After this story ran, the company responded with the following statement. ?Visa does not track or monitor cardholder marital status, nor does it offer any service or product that predicts a potential divorce. These claims are false and any media outlets or authors citing that Visa has such capabilities are inaccurate and wrong.?)’
http://www.thedailybeast.com/articles/2010/04/06/how-mastercard-predicts-divorce.html

Andrew D. Todd (user link) says:

Divorces and Separations.

The claim about divorces does not seem implausible. When people split up, they usually establish separate households first, and then attend to the legalities after the fact. Setting up households produces certain gross economic measures, which a database can pick up. Buying a thousand dollars worth of suitably assorted housewares and groceries is a good indication that you are moving into an apartment.

Probably, one fairly good diagnostic measure would be the purchase of airline tickets for unescorted children. The airlines tend to price tickets in such a way that taking the kids to visit grandma doesn’t cost much more than sending the kids to visit grandma. That’s sensible– it is comparatively expensive to have the flight attendants look after unescorted children. That means, of course, that people who chose to pay the full rate are likely to be estranged spouses, who cannot just casually become each-other’s house-guests. If you just go and stay with your ex, the family grapevine is likely to announce: “Hey, Jack and Sue are getting back together again!”

Duncan says:

This is not creepy

If you don’t want companies to send very targeted ads to you, you must not provide them with mechanisms to track you. Pay cash, don’t use store loyalty cards. Companies are sitting on terabytes of data and cost of hardware to power business warehouse systems is very affordable. So the companies buy big data solutions and hire researches to find ways to mine the data in order to find new business opportunities.

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