MPAA Points To Its Roster Of Crappy Online Services And Asks What We're Complaining About
from the nice-try dept
In response to Jimmy Wales reiterating the fact that Hollywood’s own failings online are a major cause of infringement, the MPAA has hit back by saying: that’s crazy! After all, the studios do Hulu and Netflix, so how can anyone complain?
Wales had used everyone’s favorite example these days: the difficulty in finding a legitimate way to pay for Game of Thrones online…
Wales also argued that the entertainment industry needs to continue adjusting its business model so it offers people the content they want. Citing a personal example, Wales noted how he can’t watch HBO’s “Game of Thrones” series at home in London even though he’s willing to pay for it.
“I think that he media industry needs to say, ‘Look, why don’t we sell people what they want to buy,’ and I think that will take care a huge proportion of the problem,” he said.
A smart and consumer-focused MPAA might note that they’re trying their best but they realize there are still gaps and they hope to continue to improve. But, you know, that’s not how the MPAA rolls. Instead, they send out spokesperson Kate Bedingfield — who just recently joined the MPAA from the White House — to insist that Wales was crazy for suggesting they need to make more efforts to please customers. You see, in the mind of the MPAA, as long as they’ve done something, they’ve clearly done enough.
“Our studios are constantly partnering and innovating new ways for audiences to watch the movies and TV shows they love: Hulu, HBO Go, Vudu, Crackle, UltraViolet, Epix, MUBI – and that just barely scratches the surface,” said Kate Bedingfield, a spokeswoman at the MPAA. “There are more legitimate avenues available today to watch movies and TV shows online than ever before, and our studios are continuing to innovate every day to bring audiences even more options.”
“At the end of the day, stealing shows and movies out of convenience still harms the people who work hard to make them,” Bedingfield added.
In other words, don’t actually address what Wales said. Don’t respond to his specific complaint. Insist that because you’re doing something, even if it doesn’t solve the problem he noted, you’re clearly doing enough… and then revert back to talking point numero uno: oh, poor us, we’re harmed! So harmed. Harmed into our best years ever at the box office… (oh wait, they leave that last part out).
Seriously, the MPAA needs to hire communications people who actually deal with consumers, rather than politically-focused ones. They seem to have absolutely zero sense of how to respond to the public on anything without making themselves look worse. The last two decades of RIAA/MPAA communications have been a long-term case study in exactly how to do everything wrong.