Sweded Movies: The Fans Talk Back

from the losing-control dept

One of the defining characteristics of the digital world — and one of the problems for copyright law, which was conceived in an analog age — is the importance of being able to build on the work of others not just indirectly, but directly, through mashups or the re-use of existing material. Stig Rudeholm points us to a fascinating feature in the Guardian about “sweded movies”: home-made tributes to Hollywood titles that adopt precisely this approach of creative re-interpretation. The name apparently comes from the film “Be Kind Rewind”, where DIY imitations of studio favorites are passed off as Swedish editions.

As the article’s author, Ben Walters, writes, beyond the surface humor, there’s something interesting happening here:

sweded movies are a form of talking back to Hollywood. Along with recut trailers and “supercuts” of familiar tropes, they represent a fledgling digital moving-image culture that presents a radical challenge to the mainstream movie industry. They are created as fun for fans but the ideas of entitlement and agency underpinning these videos will shape how we all consume — and produce — moving images in the 21st century. They are a taste of what comes after Hollywood.

He gives some examples of that “talking back”:

see, for instance, the video The Star Wars That I Used to Know, which combines anti-Lucas sentiment with Gotye’s music. The same sense of media-savvy pushback is evident in trailers that reconfigure The Shining as a family comedy or Mrs Doubtfire as a stalker horror; and in supercuts that point out how much Julianne Moore likes to cry or how often the word “fuck” is used in The Big Lebowski.

What’s striking about these, he suggests, is the lack of traditional deference to Hollywood and its highly-paid artists. Films are no longer immaculate creations that can be looked at but not touched; instead, cinema has become a store of images, sounds and symbols to be constantly reshuffled, re-used and reshaped in new works of sweded art, offering yet another example of lowered barriers to creativity brought about by low-cost digital technology.

Follow me @glynmoody on Twitter or identi.ca, and on Google+

Filed Under: , , , , , ,

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Sweded Movies: The Fans Talk Back”

Subscribe: RSS Leave a comment
8 Comments
Anonymoussays:

It doesn’t matter how much the shills and imaginary property trolls scream, whine, and buy new laws. We the people, and the the world which we inhabit, is not going back to the the past. Call it what you want, the internet, the genie, Pandora’s box, whatever! We are not de-evolving and un-developing the technology or our culture to suite their twisted, demented, authoritarian, Orwellian, need for control over everyone. Government enforced exclusive monopoly, over our real property is over. The time of your evil empire is over. May it never reign again.

Mr Big Contentsays:

Pirate Movies: The Pirates Talk Back

Translation:

One of the defining characteristics of the pirate world — and one of the problems for copyright law, which was conceived in a pirate-free age — is the importance of being able to pirate on the piracy of other pirates not just indirectly, but directly, through pirating or the piracy of existing pirated material. Stig Rudeholm points us to a fascinating feature in the Guardian about “pirate movies”: home-made piratings of Hollywood titles that adopt precisely this approach of creative re-piratation. The name apparently comes from the film “Be Kind Rewind”, where DIY piratings of studio favorites are passed off as pirated editions.

T;FTFY.

nospacesorspecialcharacterssays:

Sigourney Weaver

If I remember the movie correctly – didn’t a representative of the MAFIAA in the form of Sigourney Weaver turn up near the end of Be Kind Rewind and expressly tell them that they couldn’t do that to the movies and shut down the video shop?

Life imitates art imitates life…

Going by Jack Blacks previous stances on it, the moral of the story was to show that you shouldn’t copy others (even in parody) but you should create your own stuff… I don’t quite think that carried over, but what did carry over was that the MAFIAA are bunch of imperialist asshats.

MrWilsonsays:

Re: Sigourney Weaver

So Hollywood broke its own rules with the Not Another ______ Movie series. And every sequel made by someone other than the original creators and actors. And every reboot and prequel. And every movie made from a pre-existing story like mythology, fairy tales, books, video games, and even board games.

Anonymoussays:

This is not new. Vidding culture has been going on for decades in many different media sources. Fake trailers, re-envisioning tv and film and even ads, re-filming movies a la Nollywood, lego time-stop versions of famous scenes etc. are all old forms of talkback that are only receiving more attention now because they are easier to distribute and because they often require the use of ripping tools to provide source audio or video, making them cases for DMCA exemption and the protection of such tools. In a recent case in the US, several internet rights groups submitted amicus briefs supporting these tools based on their use in such forms of creative response. It remains to be seen whether corporate cash will outweigh logic and culture here, but I’m still holding onto hope.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...
Older Stuff
13:40 It's Great That Winnie The Pooh Is In The Public Domain; But He Should Have Been Free In 1982 (Or Earlier) (35)
12:06 Norton 360 Now Comes With Crypto Mining Capabilities And Sketchy Removal Process (28)
10:45 Chinese Government Dragnet Now Folding In American Social Media Platforms To Silence Dissent (14)
10:40 Daily Deal: The 2022 Ultimate Cybersecurity Analyst Preparation Bundle (0)
09:29 A Fight Between Facebook And The British Medical Journal Highlights The Difficulty Of Moderating 'Medical Misinformation' (9)
06:29 Court Ruling Paves The Way For Better, More Reliable Wi-Fi (4)
20:12 Eighth Circuit (Again) Says There's Nothing Wrong With Detaining Innocent Minors At Gunpoint (15)
15:48 China's Regulatory War On Its Gaming Industry Racks Up 14k Casualties (10)
13:31 Chinese Government Fines Local Car Dealerships For Surveilling While Not Being The Government (5)
12:08 Eric Clapton Pretends To Regret The Decision To Sue Random German Woman Who Listed A Bootleg Of One Of His CDs On Ebay (29)
10:44 ICE Is So Toxic That The DHS's Investigative Wing Is Asking To Be Completely Separated From It (29)
10:39 Daily Deal: The 2022 Complete Raspberry Pi And Arduino Developer Bundle (0)
09:31 Google Blocked An Article About Police From The Intercept... Because The Title Included A Phrase That Was Also A Movie Title (24)
06:22 Wireless Carriers Balk At FAA Demand For 5G Deployment Delays Amid Shaky Safety Concerns (16)
19:53 Tenth Circuit Denies Qualified Immunity To Social Worker Who Fabricated A Mother's Confession Of Child Abuse (35)
15:39 Sci-Hub's Creator Thinks Academic Publishers, Not Her Site, Are The Real Threat To Science, And Says: 'Any Law Against Knowledge Is Fundamentally Unjust' (34)
13:32 Federal Court Tells Proud Boys Defendants That Raiding The Capitol Building Isn't Covered By The First Amendment (25)
12:14 US Courts Realizing They Have A Judge Alan Albright Sized Problem In Waco (17)
10:44 Boston Police Department Used Forfeiture Funds To Hide Purchase Of Surveillance Tech From City Reps (16)
10:39 Daily Deal: The Ultimate Microsoft Excel Training Bundle (0)
09:20 NY Senator Proposes Ridiculously Unconstitutional Social Media Law That Is The Mirror Opposite Of Equally Unconstitutional Laws In Florida & Texas (25)
06:12 Telecom Monopolies Are Exploiting Crappy U.S. Broadband Maps To Block Community Broadband Grant Requests (7)
12:00 Funniest/Most Insightful Comments Of 2021 At Techdirt (17)
10:00 Gaming Like It's 1926: Join The Fourth Annual Public Domain Game Jam (6)
09:00 New Year's Message: The Arc Of The Moral Universe Is A Twisty Path (33)
19:39 DHS, ICE Begin Body Camera Pilot Program With Surprisingly Good Policies In Place (7)
15:29 Remembering Techdirt Contributors Sherwin And Elliot (1)
13:32 DC Metro PD's Powerful Review Panel Keeps Giving Bad Cops Their Jobs Back (6)
12:11 Missouri Governor Still Expects Journalists To Be Prosecuted For Showing How His Admin Leaked Teacher Social Security Numbers (39)
10:48 Oversight Board Overturning Instagram Takedown Of Ayahuasca Post Demonstrates The Impossibility Of Content Moderation (10)
More arrow
This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it