Time Warner Cable Doesn't Think There's Demand For Google Fiber
from the in-denial dept
It’s sometimes cute to see the big broadband providers in denial about what consumers want (and how little they do to provide it). With Google Fiber getting so much attention in Kansas City, Time Warner Cable has been looking rather dated lately. In trying to compete, it’s offering cheaper service to families with kids and increasing WiFi hotspots, but that hardly seems compelling compared to the massive speeds at low prices that Google is offering.
However, Time Warner Cable’s latest strategy is complete denial: arguing that there isn’t really demand for Google Fiber. The evidence? If there was demand, then Time Warner Cable would be offering a service like that already. Logic!
“If there is demand for [1 Gbps] service we will provide it,” Time Warner Cable chief operating officer Rob Marcus told attendees of a conference this week while discussing Google Fiber. Speaking at the Broadcast and Cable/Multichannel News OnScreen Summit yesterday, Marcus stated that while the company may eventually have to raise speeds to compete with Google Fiber, so far the company hasn’t had to.
Granted at the moment Google Fiber’s footprint is minuscule. Marcus claims that Google Fiber’s deployment currently only impacts about 100,000 broadband customers, and around 100,000 cable TV customers. The COO also spent plenty of time downplaying the need for 1 Gbps services, and questioning consumer demand for such speeds.
“It will be interesting to find out whether there are applications that will take advantage of a 1 Gbps service,” Marcus said. “If there is, we will provide it. Our infrastructure has the ability to provide much faster speeds today. We’re prepared to compete head to head with Google.”
The thing is, you don’t look to provide the faster speeds after the applications are there to take advantage of it. That’s getting the equation backwards. And, of course, there are significant questions as to whether or not TWC could even offer such speeds. But showing up well after there are applications and services that use it, means being way late to the party.