AMC Forgets Time Zones Exist, Spoils Walking Dead Midseason Finale
from the braaaaiiiins dept
When it comes to spoilers, I generally think people get entirely too worked up over them. It’s not particularly difficult to keep from having shows/movies/sports spoiled for you with a minimal amount of effort. Still, sometimes there are a ton of spoilers out there that fans can accidentally come across and sometimes the producers of the show/movie do the spoiling themselves. Whichever the case, the backlash usually isn’t pretty. But the reason that cable channel AMC accidentally spoiled the death of a character on The Walking Dead for a huge portion of the audience is pretty hard to stomach: people there apparently forgot that timezones exist.
What the hell is missing over at AMC that a cable television company could forget about timezones?
So, here’s how it went down. During the midseason finale, that AMC zombie show that all of our significant others’ find too disgusting to watch with us, killed off Beth, a main character (See? I really don’t care about spoilers). As you might expect, it created quite a buzz on social media amongst the show’s fans right away. AMC, being in the business of making money off of that buzz, decided to try to capitalize on it with this Facebook status update.
In case you missed it, or thought that the image itself was ambiguous, the text at the bottom of the image read: “RIP Beth.” That might not seem like all that big a deal, except that the network’s Facebook pages put that post up immediately following the East Coast airing of the episode. Anyone who has followed AMC’s larger hits knows that tagging along on its social media sites and website is something many fans do, which means that as folks were settling in to watch the show in the other timezones within these great United States, they already knew that Beth bit it. The backlash was apparently bad enough that AMC issued an apology. But the channel did at least have a little fun with it.
“We heard your feedback to last night’s post, and we’re sorry,” the post read. “With zero negative intent, we jumped the gun and put up a spoiler. Please know we’re going to work to ensure that, in the future, possible spoilers by official AMC social feeds are killed before they can infect, certainly before the West Coast (U.S.) broadcast of The Walking Dead. As always, thank you for watching, and keep the comments coming. We appreciate all of your support. #RIPSpoiler”
In the end, AMC’s blunder really was rather stupid. On the other hand, if you’re that upset at coming across a spoiler, just do what I do: avoid everything to do with a show until it comes out on Netflix and then binge watch the hell out of it.