Despite Endless Improvement Promises, Comcast, Time Warner Cable Still Least Liked Companies — In Any Industry
from the worst-of-the-worst dept
As we’ve noted a few times, Comcast and Time Warner Cable not only have the worst satisfaction ratings in the cable TV and broadband industries, but across any industry. While an impressive feat, it’s not particularly surprising given the endless broadband and TV rate hikes, the use of obnoxious sneaky fees, and the overall lack of competition in a sector that prominently features what frequently approaches outright hostility to subscribers. Despite bi-annual promises to dramatically overhaul the way they do business, things never change — and haven’t for a decade or more.
That was illustrated again this week with the latest update to the University of Michigan’s American Customer Satisfaction Index (ACSI), which measures consumer opinion on some 240 companies and brands. Ranked on an overall scale of 100, the ACSI found that Time Warner Cable (specifically its broadband arm) is the least popular company in America with a score of 54. The second least favorite company in the country? Time Warner Cable’s TV division, with a score of 56. Like other studies, the ACSI finds Comcast broadband nipping closely at Time Warner Cable’s under-performing heels in both broadband (57) and TV (60).
If you look at the actual breakdowns by industry in the ACSI rankings, you’ll note that many other hated sectors (like airlines, banks or health insurance) do notably better than Comcast and Time Warner Cable. Most Federal government departments even enjoy higher ratings than the cable industry. Well, except for the IRS. Comcast and Time Warner Cable are right about on par with the nation’s tax collectors when it comes to happy human beings.
Like moldy chocolate and rancid peanut butter, it’s hard to even fathom the wonderful combination of awful Time Warner Cable and Comcast will be able to achieve should their $45 billion merger be approved.