Roca Labs Loses Its Lawsuit Against Pissed Consumer (Badly)

from the just-one-of-many-issues... dept

Roca Labs has not been having a good fall. Just a few weeks after the FTC came down hard on Roca Labs, for its ridiculous gag clause, as well as for its misleading marketing, it appears that Roca Labs has now lost its lawsuit against Pissed Consumer. As you may recall, we first wrote about Roca Labs a little over a year ago when it sued PissedConsumer, ridiculously arguing “tortious interference” because Pissed Consumer effectively encouraged people to write negative reviews which would, in turn, violate the gag clause in Roca Labs sales’ contract. This seemed like a ridiculous stretch and… the court agreed. The judge has little trouble pointing out that CDA 230 clearly protects Pissed Consumer from liability for any reviews written by users, noting that CDA 230 protects against tortious interference claims.

One by one, the court rejects Roca Labs’ ridiculous attempts to get around CDA 230. First, Roca argued that because Pissed Consumer tweeted out links to the negative Roca reviews (and shortened some quotes to fit into Twitter’s 140 character limit), that made it no longer a service provider. The court says “that’s not how this works…” It points to other cases that clearly say editing others content or trimming it for length still retain CDA 230 immunity. And notes that even if the statements were defamatory, CDA 230 still protects the reposting:

reposting allegedly defamatory comments
authored by third parties does not preclude Section 230


Trimming the posts in length to fit within Twitter’s
character limit and tweeting a “teaser” or preview of posts
do not preclude Consumer Opinion and Opinion Corp. from
asserting Section 230 immunity, because the underlying
information was provided by a third party.

The fact that Pissed Consumer added Roca Labs’ Twitter handle to its tweets doesn’t change anything either. Nor does the addition of links.

With respect to the addition of links to the tweets,
providing links to negative costumer-review posts does not
preclude Section 230 immunity. For example, in Directory
Assistants, several defamatory posts about the plaintiff were
placed on a consumer-review website….
The defendant then forwarded links to those allegedly
defamatory comments via email to a prospective client of the
plaintiff…. The plaintiff sued for tortious
interference with a business expectancy and the defendant
asserted Section 230 immunity…. The court found
forwarding links to negative posts did not constitute content
creation and therefore the defendant was immune under Section

Okay, then, how about the fact that Pissed Consumer did some search engine optimization to make the reviews more findable on Google. The court basically says “so what?”

Search engine optimization does not vitiate immunity
under Section 230 of the CDA. In Dowbenko, the plaintiff
alleged Google published a defamatory article about the
plaintiff on a website…. Google allegedly used
algorithms to manipulate its search results causing the
article to appear directly below the plaintiff’s own website
in Google searches…. The district court granted Google
immunity and the Dowbenko court affirmed, holding that search
engine optimization does not preclude Section 230 immunity…. The court also held that a service provider’s or
user’s refusal or failure to remove defamatory comments does
not preclude Section 230 immunity…

The court also rejects the idea that because Pissed Consumer offers pull down menus whereby users indicate if they were “pissed” or “pleased” it somehow wipes away Section 230 immunities. It does not.

Roca’s argument that
materially contributed to the complained of posts is
unavailing. Roca argues that Consumer Opinion and Opinion
Corp. are information content providers because’s posting process uses drop down menus and
radio buttons…. Roca continues
by stating that regardless of whether a third party is
“pissed” or “pleased,” the post shows up as a complaint…. Roca also argues Consumer
Opinion and Opinion Corp. are information content providers
because companies can pay to have testimonials placed on….

Courts, however, have held such processes do not turn a
service provider into an information content provider. For
example, in Xcentric Ventures the complaint brought a
defamation claim arising from comments left on a consumer-complaint
website…. The plaintiff argued
that because the website provided categorical descriptions
from which a third party could select, the website was an
information content provider…. The court rejected that
argument reasoning the website provided multiple descriptions
and the website’s operators did not participate in the
selection of descriptions….. Rather, the third
parties selected the descriptions…. Accordingly, the court
found that Section 230 immunity applied to the website.

The court also laughs away Roca’s continued pointing to Florida’s Deceptive and Unfair Trade Practices Act (FDUPTA) noting that (1) Roca would have to show that Pissed Consumer’s practices were deceptive and unfair and (2) it doesn’t matter anyway because the site is protected by CDA 230.

In short, the court pretty easily knocks down every argument from Roca Labs and agrees that Pissed Consumer is protected by Section 230 — exactly as we predicted 13 months ago when we first posted about the lawsuit. Of course, in the intervening months, Roca Labs has threatened to sue us and others multiple times, and has actually filed lawsuits against former customers, some other online critics, and one of Pissed Consumer’s lawyers, Marc Randazza. And, it’s actually still fighting against the FTC, arguing that the gag clause in its agreements is perfectly valid. I imagine an apology from Roca Labs for wasting our time with bogus legal threats isn’t likely forthcoming, but I’ll chalk it up to the fact that the company is probably pretty busy dealing with the FTC.

Filed Under: , , , , ,
Companies: consumer opinion corp., pissed consumer, roca labs

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