MPAA Boss: Actually Being Good To Consumers Would Be Horrible For Hollywood
from the how is this person in charge? dept
MPAA boss Chris Dodd has apparently decided to take the fairly insane stance that what’s good for the public is clearly bad for Hollywood. That’s the only conclusion that can come from the news that he’s actively campaigning against the EU ending geoblocking rules:
In a keynote address at the CineEurope convention this week, MPAA Chairman and CEO Chris Dodd described the unblocking goals as a threat to the movie industry. Encouraging participants to reach out to their representatives, Dodd described the concerns as ?real, very real.?
?While the stated goals of these proposals are laudable ? offering greater choice to European consumers and strengthening cultural diversity ? in reality, these ideas could actually cause great harm to Europe?s film industries and its consumers,? Dodd said.
Opening up more markets and more users, while having less overall friction will be bad for the film industry? Only if it’s run by complete idiots who don’t know how to take advantage of a larger market. But, I guess that’s the MPAA way!
Of course, it’s not hard to understand what Dodd is really talking about. For years, Hollywood has been able to squeeze extra money out of a convoluted and corrupt manner of territorial licensing — a system that may have made sense in a pre-modern world, but which hasn’t made any sense at all in decades. But because the Hollywood studios abuse that system for profit, often making it impossible for people to see the content they want to see (and are willing to pay for), it doesn’t want to change that system.
But, because it’s Hollywood, they have a mythical fairy tale to try to make it all make sense:
?The European Union is made up of 28 different nations with different cultures, different languages, and different tastes. Forcing every film to be marketed and released the same way everywhere, at the same time, is a recipe for failure,? Dodd said.
?The ability of filmmakers and distributors to market and release their films where, how, and when they think best gives them the greatest chance to succeed,? he added.
Of course, this is the EU where (at least while the EU lasts… as may now suddenly be in doubt…) people are able to travel freely across borders. Which means that the country you live in may not be the country you grew up in, nor match the same cultural sensibilities. And, these days, it’s entirely possible to market films through the internet to find their intended audiences. The idea that by getting rid of geoblocking you suddenly change any of the above points makes no sense. The films that are targeted in one geography can still be proactively marketed in those geographies — it’s just that they will also be available to people from those regions who now live elsewhere (again, making it accessible to a wider audience).
But, again, this is the MPAA that is so focused on locking things down and limiting consumers, it still doesn’t realize that treating its customers badly is why the MPAA is so hated.