Moosehead Breweries Cuts And Runs From Trademark Suit Against Hop 'N Moose Brewing

from the a-moosing dept

For the past few years, we have detailed several trademark actions brought by Moosehead Breweries Limited, the iconic Canadian brewery that makes Moosehead beer, against pretty much every other alcohol-related business that dares to use the word “moose” or any moose images. This recent trend has revealed that Moosehead is of the opinion that only it can utilize the notorious animal symbol of both Canada and the northern United States. Without any seeming care for whether actual confusion might exist in the marketplace, these actions by Moosehead have instead smacked of pure protectionism over a common word and any and all images of a common animal.

One of those actions included a suit against Hop ‘N Moose Brewing, a small microbrewery out of Vermont. The filing in that case was notable in that it actually alleged detailed examples of trade dress infractions, while the images of the trade dress included in the filing appeared to be fairly distinct. Absent, of course, was any evidence of actual confusion in the marketplace. It appeared for all the world that Moosehead’s legal team seemed to take past criticism of its trademark protectionism as a critique of the word and image count in its filings and simply decided to up the volume on both ends. Since late last year, despite having done all of this legal literary work to support the suit, little if anything had been litigated after the initial filing.

And now it seems this whole thing will suddenly go away. Without any real explanation from either party, Moosehead has dropped its suit entirely.

Moosehead Breweries has dropped its trademark infringement lawsuit against Rutland’s only brewpub. The notice of voluntary dismissal, filed earlier this month in federal court, gives no explanation for the Canadian brewery’s abandonment of the action. The dismissal was filed without prejudice, meaning Moosehead is free to file the lawsuit anew if it chooses.

As the article goes on to note, pretty much nobody on either side is offering any explanation for any of this. Moosehead itself, along with its attorneys, are remaining silent on the matter. Hop ‘N Moose, for its part, has acknowledged that it has been communicating with Moosehead, but only to reiterate that it doesn’t feel any potential for confusion exists. Often times when there is a settlement, either the court or one of the parties mentions its existence, even if the details of the settlement are confidential. That tends to be the case more often in trademark cases compared with copyright cases, as well. Yet here, nobody is talking about a settlement of any kind. Instead, this seems to be Moosehead simply packing its bags and heading back across the border, although we cannot be certain no settlement was reached.

And, while that’s a better outcome for a small entity like Hop ‘N Moose than a long, drawn out trial, it’s worth remembering that it still had the burden of having to deal with even this truncated legal action, all because Moosehead filed a trademark suit that wasn’t worth carrying through in the first place. Whatever that means for the exploding craft beer industry, it isn’t good for growth and innovation.

Filed Under: , , ,
Companies: hop 'n moose brewing, moosehead breweries

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Moosehead Breweries Cuts And Runs From Trademark Suit Against Hop 'N Moose Brewing”

Subscribe: RSS Leave a comment
6 Comments

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Report this ad??|??Hide Techdirt ads
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...
Older Stuff
12:25 Australian Privacy Commissioner Says 7-Eleven Broke Privacy Laws By Scanning Customers' Faces At Survey Kiosks (6)
10:50 Missouri Governor Doubles Down On 'View Source' Hacking Claim; PAC Now Fundraising Over This Bizarrely Stupid Claim (45)
10:45 Daily Deal: The All-in-One Microsoft, Cybersecurity, And Python Exam Prep Training Bundle (0)
09:43 Want To Understand Why U.S. Broadband Sucks? Look At Frontier Communications In Wisconsin, West Virginia (8)
05:36 Massachusetts College Decides Criticizing The Chinese Government Is Hate Speech, Suspends Conservative Student Group (71)
19:57 Le Tigre Sues Barry Mann To Stop Copyright Threats Over Song, Lights Barry Mann On Fire As Well (21)
16:07 Court Says City Of Baltimore's 'Heckler's Veto' Of An Anti-Catholic Rally Violates The First Amendment (15)
13:37 Two Years Later, Judge Finally Realizes That A CDN Provider Is Not Liable For Copyright Infringement On Websites (21)
12:19 Chicago Court Gets Its Prior Restraint On, Tells Police Union Head To STFU About City's Vaccine Mandate (158)
10:55 Verizon 'Visible' Wireless Accounts Hacked, Exploited To Buy New iPhones (8)
10:50 Daily Deal: The MacOS 11 Course (0)
07:55 Suing Social Media Sites Over Acts Of Terrorism Continues To Be A Losing Bet, As 11th Circuit Dumps Another Flawed Lawsuit (11)
02:51 Trump Announces His Own Social Network, 'Truth Social,' Which Says It Can Kick Off Users For Any Reason (And Already Is) (100)
19:51 Facebook AI Moderation Continues To Suck Because Moderation At Scale Is Impossible (26)
16:12 Content Moderation Case Studies: Snapchat Disables GIPHY Integration After Racist 'Sticker' Is Discovered (2018) (11)
13:54 Arlo Makes Live Customer Service A Luxury Option (8)
12:05 Delta Proudly Announces Its Participation In The DHS's Expanded Biometric Collection Program (5)
11:03 LinkedIn (Mostly) Exits China, Citing Escalating Demands For Censorship (14)
10:57 Daily Deal: The Python, Git, And YAML Bundle (0)
09:37 British Telecom Wants Netflix To Pay A Tax Simply Because Squid Game Is Popular (32)
06:41 Report: Client-Side Scanning Is An Insecure Nightmare Just Waiting To Be Exploited By Governments (35)
20:38 MLB In Talks To Offer Streaming For All Teams' Home Games In-Market Even Without A Cable Subscription (10)
15:55 Appeals Court Says Couple's Lawsuit Over Bogus Vehicle Forfeiture Can Continue (15)
13:30 Techdirt Podcast Episode 301: Scarcity, Abundance & NFTs (0)
12:03 Hollywood Is Betting On Filtering Mandates, But Working Copyright Algorithms Simply Don't Exist (66)
10:45 Introducing The Techdirt Insider Discord (4)
10:40 Daily Deal: The Dynamic 2021 DevOps Training Bundle (0)
09:29 Criminalizing Teens' Google Searches Is Just How The UK's Anti-Cybercrime Programs Roll (19)
06:29 Canon Sued For Disabling Printer Scanners When Devices Run Out Of Ink (41)
20:51 Copyright Law Discriminating Against The Blind Finally Struck Down By Court In South Africa (7)
More arrow