Techdirt Is Now Entirely Without Any Google Ads Or Tracking Code

from the cleaning out the cobwebs dept

First things first: if you are interested in advertising on Techdirt in a non-intrusive, non-obnoxious way, please contact us. We’d love to work with you on cool, innovative advertising and sponsorship that engages, instead of annoys, our community. As some of you may recall, last summer, we had to pull all ads off of Techdirt, after we kept running into problems with Google, and its overly aggressive, overly sensitive (if somewhat arbitrary) advertising morality police (such as telling us all our stories about Google were “dangerous or derogatory”).

After announcing that, we had a few different companies approach us with possible alternatives, and earlier this year, we tried to put ads back on the site briefly, with a promise from a provider that they could both serve better quality ads as well as “deal with” Google if it started complaining again. Here’s the unfortunate secret underpinning nearly all of the internet advertising space: there are hundreds, if not thousands, of companies which will purport to put ads on your website. And all of them will promise “quality” ads and better rates. But the unfortunate reality is that they’re all just backstopped by Google, and the ads are all the same crappy ads in the end. Only the largest websites (or highly, highly specialized ones) can really pull their own weight on advertising. And, tragically, wonky tech/legal/policy blogs don’t cut it (unless we wanted to just start running reviews of every silly tech product out there, and that’s not our thing).

So, we worked with a new partner, with promises of higher quality… and it all turned out to just be the same awful Google ads again, and with it, the same automated emails every damn day from Google threatening to cut us off for our “dangerous and derogatory” content. This time around, we just ignored those threats, because at this point, we’re so damn sick of it that if Google cuts us off, so be it.

But, there was a larger issue. In our wrapup of the 2020 stats for Techdirt, I mentioned in passing that this would be the last year we used Google Analytics for tracking how people use the site. We’ve used a few different analytics systems in the life of Techdirt, and I think we used MeasureMap before Google bought it and wrapped it into Google Analytics. And, to be clear, Google Analytics worked decently well, had a nice interface (much nicer than most competitors) and, of course, was free for our use case. But that freedom came with a different kind of price — which is that Google was tracking users on our site. And that was becoming both more and more problematic, and more of a nuisance.

After becoming increasingly uncomfortable with that, we switched over to a different analytics package, and are now using both Plausible and Matomo (self-hosted), to make sure that we’re much more protective of the privacy of Techdirt’s readers. We actually pulled Google Analytics off the site in late January. But then we noticed something odd. In February, Google Analytics was still showing up even though we had pulled the tags. It turned out that, via the new ad partner we had, as soon as ads via Google show up on our site Google Analytics code showed up along with it. And that really sucks.

After going through a variety of options, we eventually realized that none of this was worth it. We ended our contract with our ad provider, and then had to scrub through all our code to make sure Google Analytics was truly gone (it’s amazing how it pops up in unexpected places). We didn’t post about this immediately, in part because we were busy with other stuff, but also because I wanted to make sure Google Analytics was really gone. And it is.

Of course, that also means we’re once again without any advertising on Techdirt, which is a hit to our revenue and our ability to keep going — at a time when that’s under threat from other things as well. We are hoping to try some more creative (less intrusive, less annoying) sponsorship and advertising methods in the near future, but at the very least we’re increasingly going to rely on you, our community, to help Techdirt stick around. If you are able to, and interested, the easiest way to directly support Techdirt is via the Friend of Techdirt option (basically a way to tip us however much you’d like), but we have a wide variety of ways to support us, and any one you choose is greatly appreciated.

Techdirt is one of the very, very, very few truly independent media brands around. Almost none of the independent media brands that existed when we started remain. Some have been sucked up into larger companies or shut down entirely. Others have decided to go behind expensive paywalls. We’ve had to adapt and change over the years in many ways just to stick around, but in the end the reason we do this is because of the community we’ve built up here. For us to stick around, I need to ask the community to help support us as well. We have some cool experiments and projects in the works, so stay tuned for that, but in the meantime, if you can help us out, it would be hugely appreciated.

Filed Under: , , , ,
Companies: google, techdirt

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Techdirt Is Now Entirely Without Any Google Ads Or Tracking Code”

Subscribe: RSS Leave a comment
23 Comments
Federicosays:

Well done

I’m sorry to hear about the bumpy ride, but congratulations for this decision! It makes all your readers safer. Hopefully it’s also going to end up proving your point about behavioral advertising being actually useless, apart from being terrible: I wish Techdirt to make good money from this decision in the end, even though the beginning will certainly be hard.

I think there must be a market for what you’re offering here: there are very few spaces like Techdirt where one can reach a broad population of netizens interested in wonky policy matters for technology.

Scary Devil Monasterysays:

Re: Re: Re: Re:

Not to worry, Mike. Baghdad Bob will be along any minute now and explain to everyone how you "hiding" your Google affiliation is proof that you’re up to no good. You might as well lean into it and publish a picture of you in your villain’s lair, stroking a white cat and casting a monocled sinister gaze at the camera across the shark tank.

When you take the desired conclusion away from people who only have a narrative they’ll scrabble to invent a new narrative which fits their desired conclusion.

Eric Holschersays:

Not ready yet, but one day..

We were discussing with them adding https://www.ethicalads.io/ which is our new non-tracking ad network. Sadly we’re still only focused on developers, and Techdirt’s content is very wide ranging, so we were only able to propose running ads on a subset of their content currently. We’d love to be able to support y’all when we are able to expand our audience to a larger tech-focused site in the future.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Report this ad??|??Hide Techdirt ads
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...
Older Stuff
12:25 Australian Privacy Commissioner Says 7-Eleven Broke Privacy Laws By Scanning Customers' Faces At Survey Kiosks (6)
10:50 Missouri Governor Doubles Down On 'View Source' Hacking Claim; PAC Now Fundraising Over This Bizarrely Stupid Claim (45)
10:45 Daily Deal: The All-in-One Microsoft, Cybersecurity, And Python Exam Prep Training Bundle (0)
09:43 Want To Understand Why U.S. Broadband Sucks? Look At Frontier Communications In Wisconsin, West Virginia (8)
05:36 Massachusetts College Decides Criticizing The Chinese Government Is Hate Speech, Suspends Conservative Student Group (71)
19:57 Le Tigre Sues Barry Mann To Stop Copyright Threats Over Song, Lights Barry Mann On Fire As Well (21)
16:07 Court Says City Of Baltimore's 'Heckler's Veto' Of An Anti-Catholic Rally Violates The First Amendment (15)
13:37 Two Years Later, Judge Finally Realizes That A CDN Provider Is Not Liable For Copyright Infringement On Websites (21)
12:19 Chicago Court Gets Its Prior Restraint On, Tells Police Union Head To STFU About City's Vaccine Mandate (158)
10:55 Verizon 'Visible' Wireless Accounts Hacked, Exploited To Buy New iPhones (8)
10:50 Daily Deal: The MacOS 11 Course (0)
07:55 Suing Social Media Sites Over Acts Of Terrorism Continues To Be A Losing Bet, As 11th Circuit Dumps Another Flawed Lawsuit (11)
02:51 Trump Announces His Own Social Network, 'Truth Social,' Which Says It Can Kick Off Users For Any Reason (And Already Is) (100)
19:51 Facebook AI Moderation Continues To Suck Because Moderation At Scale Is Impossible (26)
16:12 Content Moderation Case Studies: Snapchat Disables GIPHY Integration After Racist 'Sticker' Is Discovered (2018) (11)
13:54 Arlo Makes Live Customer Service A Luxury Option (8)
12:05 Delta Proudly Announces Its Participation In The DHS's Expanded Biometric Collection Program (5)
11:03 LinkedIn (Mostly) Exits China, Citing Escalating Demands For Censorship (14)
10:57 Daily Deal: The Python, Git, And YAML Bundle (0)
09:37 British Telecom Wants Netflix To Pay A Tax Simply Because Squid Game Is Popular (32)
06:41 Report: Client-Side Scanning Is An Insecure Nightmare Just Waiting To Be Exploited By Governments (35)
20:38 MLB In Talks To Offer Streaming For All Teams' Home Games In-Market Even Without A Cable Subscription (10)
15:55 Appeals Court Says Couple's Lawsuit Over Bogus Vehicle Forfeiture Can Continue (15)
13:30 Techdirt Podcast Episode 301: Scarcity, Abundance & NFTs (0)
12:03 Hollywood Is Betting On Filtering Mandates, But Working Copyright Algorithms Simply Don't Exist (66)
10:45 Introducing The Techdirt Insider Discord (4)
10:40 Daily Deal: The Dynamic 2021 DevOps Training Bundle (0)
09:29 Criminalizing Teens' Google Searches Is Just How The UK's Anti-Cybercrime Programs Roll (19)
06:29 Canon Sued For Disabling Printer Scanners When Devices Run Out Of Ink (41)
20:51 Copyright Law Discriminating Against The Blind Finally Struck Down By Court In South Africa (7)
More arrow