Turner Entertainment Forces Name Change Of 'Surrender Dorothy' Beer, Which Isn't Actually Referencing Wizard Of Oz

Trademark

from the surrender-indeed dept

It won’t come as a total surprise that we have covered intellectual property stories involving The Wizard of Oz in the past. Both the book and film are iconic to say the least, so it would perhaps be a bit strange if such issues didn’t arise from time to time. That being said, the relevant players here tend to be on the extreme end of the enforcement spectrum, which leads to extreme cases such as Warner Media opposing a trademark filing by a self-proclaimed “wicked witch” for some reason.

The point is that the IP holders for the film tend to see anything remotely resembling a reference to the film as infringement of some kind or another. A recent example of this is Turner Entertainment, part of Warner Media, forcing 7 Locks Brewing to change its name and branding of its beer “Surrender Dorothy.”

What was originally known as “Surrender Dorothy” is now simply called “Surrender.” The Wicked Witch won and 7 Locks had to throw in the bar towel. In this case, it was Turner Entertainment that was no friend of Surrender Dorothy. Its lawyers dropped a house on 7 Locks Brewing’s effort to trademark the name of their signature beer. (I think I may have mixed metaphors there.)

“Basically, Turner owns the rights to ‘The Wizard of Oz,’ ” said Keith Beutel, co-founder of 7 Locks. “They claimed that we were using the term ‘Surrender Dorothy’ and they didn’t want any confusion with their branding.”

It wasn’t just the name. It was the design on the can, too, which featured a curvy yellow thoroughfare that the media giant insisted was too similar to the “Yellow Brick Road.”

So, “Surrender Dorothy,” a yellow road, and also on the label that road leads to a castle or palace with several large spires. I know what you’re thinking: those sure sound like references to Oz. But, no, it’s actually a reference to a famous story and prank that occurred in the DC area, where 7 Locks is located. The castle spires aren’t Oz; they’re the Mormon temple. The yellow road isn’t the yellow brick road; it’s the Beltway. And the Dorothy? Well, that was the prank I mentioned.

A refresher for anyone unfamiliar with how the beer got its name: For years starting in the 1970s, graffiti would show up on a railway bridge over the Capital Beltway just west of Georgia Avenue. As motorists drove around the Outer Loop, the Oz-like spires of the Mormon temple looming ahead, they’d see “Surrender Dorothy.” It was a bit of whimsy, refreshed whenever it was painted over by CSX, the railroad whose trains use the bridge.

I’ve never been able to find out who first daubed the bridge with that expression, but I did find their inspiration: Catholic schoolgirls who had earlier created a temporary “Surrender Dorothy” message by stuffing wadded-up newspaper in the chain-link fence of a nearby vehicle bridge.

So there’s a semblance of a reference to Dorothy from Oz, but it’s a 2nd degree reference at best. It’s not the brewery’s fault that the temple and beltway look so much like Oz that they served as this inspiration. And that’s not actually the point of 7 Locks’ label. The point is in homage to a local legend of sorts.

But, because trademark bullying works, and even though some commentators believe the brewery could prevail if it fought, the “Surrender Dorothy” branding has been, well, surrendered. But not without a bit of a middle finger on the brewery’s new label.

So the new beer is called simply Surrender. The image on the can — unveiled early in the summer — still features the Mormon temple, but the Beltway is gray, not yellow. And the graffito on the bridge over it is being painted over by a man in a hard hat. All you can see are the letters “DORO . . .”

What a great victory for Warner Media…

Filed Under: beer, surrender dorothy, trademark, wizard of oz
Companies: 7 locks, turner entertainment, warner media