Do People Always Search To Be Sent To Another Site?

from the questions,-questions dept

Mashable points us to a study done by online research firm Compete about which search engines do better in "search fulfillment." That is, what percentage of search queries on a particular search engine lead to someone clicking through to a search result. Yahoo clearly beats out Google (who then beats Microsoft). The theory, then, is that Yahoo does a better job pointing people to what they want to know about, since more of the queries end up in clickthroughs -- and that may certainly be true. However, it's not the only explanation. John Battelle weighs in to suggest that Google users may simply refine their queries a few times before clicking through to the desired results. Another possibility is one that happens to me all the time: if I'm searching for information and not a website, I may not need to clickthrough at all. I can just see the information needed in the snipped found in the search. So you could read the study as saying that Microsoft and Google provide more relevant snippets than Yahoo. The truth is probably somewhere in between, so while this data is interesting, as an aggregate number, it probably doesn't tell us very much.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: search, search engines, search fulfillment, search quality
Companies: google, yahoo


Reader Comments

Subscribe: RSS

View by: Thread


  1. identicon
    zg, 8 Oct 2007 @ 1:07pm

    Re:

    Actually from the toolbar it works even better - shows result without your need to do anything so there is not even a page turn.

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat

Warning: include(/home/beta6/deploy/itasca_20201215-3691-c395/includes/right_column/rc_promo_discord_chat.inc): failed to open stream: No such file or directory in /home/beta6/deploy/itasca_20201215-3691-c395/includes/right_column/rc_module_promo.inc on line 8

Warning: include(): Failed opening '/home/beta6/deploy/itasca_20201215-3691-c395/includes/right_column/rc_promo_discord_chat.inc' for inclusion (include_path='.:/usr/share/pear:/home/beta6/deploy/itasca_20201215-3691-c395:/home/beta6/deploy/itasca_20201215-3691-c395/..') in /home/beta6/deploy/itasca_20201215-3691-c395/includes/right_column/rc_module_promo.inc on line 8
Recent Stories
.

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.