Phorm, Apparently Deaf To Consumer Hatred Of Being Spied On, Plans Expansion

from the seriously? dept

Phorm is the highly controversial behavioral advertising firm that teams up with ISPs to spy on your surfing habits and deliver targeted ads. The practice has raised a number of legal challenges and protests from users who were "tested on," without their knowledge. While Phorm has been found to be legal in the UK, its practices have still engendered widespread anger. Yet, the company seems particularly deaf to those concerns, and is talking about plans to expand internationally, despite the fact that similar schemes have run into legal troubles elsewhere. Perhaps before looking to expand internationally, Phorm should work on fixing its business model.
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Filed Under: behavioral ads, clickstream tracking
Companies: phorm

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  1. identicon
    Anonymous Coward, 5 Jan 2009 @ 9:46pm

    Will do anything for free stuff

    google does it. I dont see why ISPs cant do it. As they say, it might lead to ad-supported free broadband. I dont see anything wrong with it. (they should make sure that the customers know about it).

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