Phorm, Apparently Deaf To Consumer Hatred Of Being Spied On, Plans Expansion

from the seriously? dept

Phorm is the highly controversial behavioral advertising firm that teams up with ISPs to spy on your surfing habits and deliver targeted ads. The practice has raised a number of legal challenges and protests from users who were "tested on," without their knowledge. While Phorm has been found to be legal in the UK, its practices have still engendered widespread anger. Yet, the company seems particularly deaf to those concerns, and is talking about plans to expand internationally, despite the fact that similar schemes have run into legal troubles elsewhere. Perhaps before looking to expand internationally, Phorm should work on fixing its business model.
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Filed Under: behavioral ads, clickstream tracking
Companies: phorm

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  1. identicon
    Hank, 6 Jan 2009 @ 11:38am

    Legal in the UK? I think NOT!

    Er... could you correct your piece please. Phorm has NOT been found to be legal at all.

    A UK Government agency has said that they think Phorm's system COULD possibly be operated in a way that would be legal. However this has NOT been subject to any ruling by ANY legal authority.

    The UK Crown Prosecution Service is currently considering if there is a case to answer. This could not be the case IF as you suggest it has already been ruled legal in the UK!!

    Otherwise, can I say it's good to see this being raised. It is a major issue of this ex-Adware company (121Media) being courted by a huge UK plc and secret trials of a system which has a VERY dubious morale and legal background.

    Much more to be seen here:

    Or why not look up Phorm on Wikipedia? See the history, in full and honestly displayed for all (now that Phorm and their PR spinning agents have agreed not to remove true content that they did not like)


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