Phorm, Apparently Deaf To Consumer Hatred Of Being Spied On, Plans Expansion

from the seriously? dept

Phorm is the highly controversial behavioral advertising firm that teams up with ISPs to spy on your surfing habits and deliver targeted ads. The practice has raised a number of legal challenges and protests from users who were "tested on," without their knowledge. While Phorm has been found to be legal in the UK, its practices have still engendered widespread anger. Yet, the company seems particularly deaf to those concerns, and is talking about plans to expand internationally, despite the fact that similar schemes have run into legal troubles elsewhere. Perhaps before looking to expand internationally, Phorm should work on fixing its business model.
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Filed Under: behavioral ads, clickstream tracking
Companies: phorm


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  1. identicon
    Hank, 6 Jan 2009 @ 11:55am

    Doesn't Google do the same thing? No, not the half of it!

    Anonymous Coward - Jan 5th, 2009 @ 9:46pm...

    "google does it. I dont see why ISPs cant do it. As they say, it might lead to ad-supported free broadband. I dont see anything wrong with it. (they should make sure that the customers know about it)."

    Wrong, because the adverts won't support free broadband and wrong, because Google does it but they only do it for the bits of your activity they see. So you can use Google, or Yahoo or Ask or any of the many many search engines. And Google might see other things on other sights because they have advertising presence there too but only because they are there (not everywhere)

    Phorm on the other hand... well, you choose whichever search engine you like, they can "categorise all of your Internet actions... We actually can see the entire Internet." (Quote from Phorm COO Virasb Vahidi, New York Times, story titled "A Company Promises the Deepest Data Mining Yet")

    Still think Phorm is the same as Google? I don't want to seem rude or come over all high and mighty. Please read further, and join the debate where you will probably decide you don't like Phorm very much, not very much at all.

    I like these words, they aren't mine and I don't know who did say them, but they sum it up nicely for me:

    Because after all,
    Phorm IS 121Media.#
    And they must be stopped.

    Hank

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