Phorm, Apparently Deaf To Consumer Hatred Of Being Spied On, Plans Expansion

from the seriously? dept

Phorm is the highly controversial behavioral advertising firm that teams up with ISPs to spy on your surfing habits and deliver targeted ads. The practice has raised a number of legal challenges and protests from users who were "tested on," without their knowledge. While Phorm has been found to be legal in the UK, its practices have still engendered widespread anger. Yet, the company seems particularly deaf to those concerns, and is talking about plans to expand internationally, despite the fact that similar schemes have run into legal troubles elsewhere. Perhaps before looking to expand internationally, Phorm should work on fixing its business model.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: behavioral ads, clickstream tracking
Companies: phorm

Reader Comments

Subscribe: RSS

View by: Thread

  1. identicon
    Hank, 6 Jan 2009 @ 11:55am

    Doesn't Google do the same thing? No, not the half of it!

    Anonymous Coward - Jan 5th, 2009 @ 9:46pm...

    "google does it. I dont see why ISPs cant do it. As they say, it might lead to ad-supported free broadband. I dont see anything wrong with it. (they should make sure that the customers know about it)."

    Wrong, because the adverts won't support free broadband and wrong, because Google does it but they only do it for the bits of your activity they see. So you can use Google, or Yahoo or Ask or any of the many many search engines. And Google might see other things on other sights because they have advertising presence there too but only because they are there (not everywhere)

    Phorm on the other hand... well, you choose whichever search engine you like, they can "categorise all of your Internet actions... We actually can see the entire Internet." (Quote from Phorm COO Virasb Vahidi, New York Times, story titled "A Company Promises the Deepest Data Mining Yet")

    Still think Phorm is the same as Google? I don't want to seem rude or come over all high and mighty. Please read further, and join the debate where you will probably decide you don't like Phorm very much, not very much at all.

    I like these words, they aren't mine and I don't know who did say them, but they sum it up nicely for me:

    Because after all,
    Phorm IS 121Media.#
    And they must be stopped.


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here

Subscribe to the Techdirt Daily newsletter

Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it

Email This

This feature is only available to registered users. Register or sign in to use it.