That Blurry Line Between Commercial & Non-Commercial Use Still Troubling For Creative Commons

from the is-this-commercial-use? dept

First off, I should say that I respect what the folks over at Creative Commons are doing, and think they really do have the best interests of content creators and the public at heart in their plans -- but I've always been a bit uneasy with the whole setup of Creative Commons -- some of which I expressed last year in discussing the difficulty in distinguishing commercial from non-commercial use, as is necessary in many CC licenses. As I wrote at the time:
But it's this blurring of "personal" and "work" lives that again has me pondering if there really is a meaningful distinction between "commercial use" and "non-commercial use." Some of this debate first came about years ago, when some web publishers claimed that their RSS feeds were "for non-commercial use only," but what does that mean? If I read your site as part of my job, have I violated that rule? If I learn information from your feed that allows me to make money, have I violated that rule? More recently, there have been proposals to separate copyright violations, such that "non-commercial use" is allowed. But, again, you quickly run into very questionable scenarios. If my personal blog has Google AdSense on it, is it commercial use? If I end up getting a job because of my "personal use" of your content, does it suddenly morph into "commercial use"? The questions get more and more confusing, and the mess would make less and less sense.
It seems that Danny Sullivan has come across the same issue, and is taking both Flickr and Creative Commons to task for the ambiguity in their licenses which is so confusing that even those who are using CC licenses don't seem to totally agree with what their own licenses say. He details a variety of stories, where it's simply not clear at all what is really allowed under the CC license being used. If a commercial blog uses and attributes a photo that has a "non-commercial use" only license, is that infringing? Or is that "non-commercial use" only limited to not selling the image. But some might argue that you were "selling ads off of the image." It all gets quite blurry fast.

To their credit, the folks at Creative Commons have been working hard on trying to deal with the ambiguity (and part of the reason for the original post I linked to at the beginning of this story was a survey they were taking on this very subject). But it's quite clear that there's still an awful lot of ambiguity that isn't really helped by the phrase "non-commercial use."
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Filed Under: commercial use, copyright, creative commons, non-commercial use

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  1. identicon
    Anonymous Coward, 4 Jun 2009 @ 1:02am


    The CC is meant to handle the *FACT* of electronic data. Everything is a copy. When you load software into memory, you're copying it. Technically, a violation of copyright (exclusive right to copy). Or you copy it onto another drive. Or you attach it to email.

    People are free to copy things I make to their own machine for their own use. An image used as a desktop. Or a skin they make themselves for their own use.

    They are not allowed to bundle a copy of it into a product. They can't redistribute that skin without my permission. That would be not for personal use.

    There is a version of the CC licence that does allow such reuse.

    Basically, I use a tight CC licence that simply allows people to meet the reality of the electronic age where everything is a copy.

    I've had people jack my stuff and use it on mass produced products for sale. Had to send the law after them. Sad thing is, I'd have let them use it if they had asked. That's what the licence said. It was clearly posted, in the meta-data, and in the digital watermark.

    When in doubt: ask the content owner. Same thing you have to do with *all* copyrighted material.

    It's not that hard.

    Just ask first.

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