Blizzard To Korean Video Game Sports Assocation: How Dare You Promote StarCraft Without Paying Us!

from the entitlement-culture dept

Once again, we get a story of entitlement culture, where a company gets pissed off that someone is promoting their products, without getting a direct cut (not realizing, of course, that they get payoffs in other ways). This one comes to us via Rob, who sends in the story about an ongoing battle in Korea over the broadcasting of professional StarCraft matches. StarCraft has been amazingly popular for quite a long time, and there are professional players in Korea. It's such a big deal that a ruling body called KeSPA was put together, and organized the broadcast of professional StarCraft games on two separate networks. This has, undoubtedly, driven massive sales of StarCraft for many years in Korea. However, with StarCraft II, Blizzard is upset that it doesn't get a cut of the TV revenue and is trying to route around KeSPA. Apparently, as the fight has escalated, KeSPA has asked the gov't for help, and apparently regulators are threatening to rule that StarCraft II is an "Adult" game, which would make it difficult to broadcast on TV in valuable time-slots. You shouldn't bite the hand that promotes you...
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Filed Under: korea, promotion, starcraft, tv
Companies: blizzard


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  1. identicon
    Paul Brinker, 4 Aug 2009 @ 1:18pm

    Aggreed, Back in the old days we had cool stuff like Multiplayer spawns and CD keys (which you owned) so you could sell your game (key included) if you chose.

    Now we are geting 1 time purchases and locks on sales.

    Activision was a bad idea.

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