Reason To Buy? The $1 Million Wine Book

from the might-be-a-very-limited-audience dept

As book publishers are starting to struggle with the same business model issues facing the music industry and others, it seems at least one publisher has come up with a unique "reason to buy" -- though, it may be slightly out of your price range. johnjac points us to the news about the $1 million wine book. It is, as described, a book about wines that will run you a cool $1 million. Why? Well, because it comes with the wine it talks about. The book will list out the world's top 100 wineries, and with the book you'll get a six bottle case from each winery listed in the book. So, the book, plus 600 bottles of wine from the 100 best wineries in the world. They're only making 100 copies of the book... and 25 have already been pre-ordered, so hurry up and order.
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Filed Under: book, reason to buy, rtb, wine


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  1. icon
    Svante Jorgensen (profile), 27 Aug 2009 @ 2:47am

    Nice

    Neat idea. Not a bad way to market a book. But probably not the most effective way to sell a book.

    Come to think of it, it shows that a infinite good can sell tangible goods, as well as a tangible good can sell infinite goods.
    When both adds value to each other, thats when you know you have a good business model.

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