DailyDirt: Be Careful What You Ask For

from the urls-we-dig-up dept

The internet can be a rather dangerous place to ask people for suggestions. This is especially true for big brands and pop singers (eg. Taylor Swift's promotional contest that voted for her to play at the Horace Mann school for the deaf) who have a significant number of haters just waiting for an opportunity to troll. Marketing folks have been trying out some experiments in gathering "user generated content" from the internet, and here are a few of cases that didn't go quite as well as planned. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post via StumbleUpon.
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Filed Under: advertising, brands, campaigns, coke, crowdsourcing, marketing, share a coke, skittles, ugc, user generated content
Companies: coca cola, mcdonald's, twitter


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  1. identicon
    Anonymous, 29 Jan 2014 @ 5:34pm

    Be careful, indeed.

    Now people in South Africa can design cans that say COKE IS GAY.

    reply to this | link to this | view in thread ]

  2. identicon
    Anonymous Coward, 29 Jan 2014 @ 6:48pm

    Skittles is pretty clever.

    It's like those self-serving cashiers Tesco has. Why do the work that your customers can do for you?

    reply to this | link to this | view in thread ]

  3. identicon
    Anonymous Coward, 29 Jan 2014 @ 7:26pm

    reply to this | link to this | view in thread ]

  4. identicon
    Anonymous Coward, 29 Jan 2014 @ 9:12pm

    Dumbasses

    When the marketing tools learn that hashtags are not what you use when you want shills. You have no control over it and they'll insult you on principle alone for trying to get them to provide free advertising.

    reply to this | link to this | view in thread ]

  5. identicon
    vruz, 29 Jan 2014 @ 10:05pm

    JP Morgan

    #ASKJPMorgan was something to see.

    It was a serious clusterfsck, widely reported:

    After Twitter #Fail, JPMorgan Calls Off Q. and A.
    http://dealbook.nytimes.com/2013/11/13/after-twitter-fail-jpmorgan-calls-off-q-and-a/

    JP Morgan shows exactly how to not use Twitter
    http://www.buzzfeed.com/matthewzeitlin/jpmorgan-shows-exactly-how-to-not-use-twitter

    Best of JP Morgan Twitter Fiasco
    http://www.outsiderclub.com/the-best-of-the-ask-jp-morgan-twitter-fiasco/609

    JPMorgan Chase's Twitter initiative backfires
    http://www.bizjournals.com/sanfrancisco/blog/2013/11/jpmorgan-chase-bank-twitter-askjpmorga n.html

    reply to this | link to this | view in thread ]

  6. icon
    Ninja (profile), 30 Jan 2014 @ 1:40am

    I tend to believe that if the brand is generally well seen by the public it should be ok to go social like that. However if you are Eletronic Arts or in their league you should be very wary.

    I guess the failures are exactly companies that have distanced themselves from doing stuff that's good for the customers to abusing their dominant position in the market.

    reply to this | link to this | view in thread ]

  7. identicon
    Anonymous Coward, 30 Jan 2014 @ 6:08am

    Re: JP Morgan

    Yes, I think they took the cake on that one.
    What a laugh fest.

    Let's not be too rough on these sensitive job creators though - they just might leave or something ... lol

    reply to this | link to this | view in thread ]

  8. identicon
    q.cells, 23 Feb 2014 @ 8:51am

    q.cells solar panel

    I have read your post carefully.this post is so nice and helpfull.When the marketing tools learn that hashtags are not what you use when you want shills. You have no control over it.So thanks for your posting and I hope you will continue your posting in future.

    reply to this | link to this | view in thread ]


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