Advertising As Content: Newspaper Raising Newsstand Prices For Thanksgiving Papers With Black Friday Ads

from the gotta-do-something dept

With newspapers struggling with declining sales and subscriptions, it seems that a few of the major newspaper chains have realized that when they have a newspaper with something of real value to a lot more people than usual, perhaps it makes sense to bump up the prices. Both Tribune Co. and E.W. Scripps are planning to raise the newsstand price of Thursday's paper, treating it like a standard Sunday paper, recognizing that many people want the paper just for the ad circulars that detail "Black Friday" sales. In some ways, it's yet another point of evidence that ads (relevant ones) represent content -- in this case, content that a lot of people are apparently willing to pay for.
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Filed Under: ads, advertising is content, black friday, content is advertising, newspapers, sales

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  1. icon
    Money Mike (profile), 30 Nov 2009 @ 7:04am

    Some people here need to get a clue. The newspaper business is absolutely dying, but this happened to be a GREAT idea.

    I'm not a big newspaper person, but I got in the habit a few years back of grabbing the Sunday paper every weekend - mostly for the ads, comics, and other extra content. I never buy a paper during the week. I was so surprised when I walked in to Quick Chek to get a coffee and something to eat early Thursday and saw that the Star Ledger was the $2 Sunday edition. Yes, I bought it for the ads, and many others were doing the same. I didn't have a chance this year to really check out the sales online and I didn't feel like searching for them when I had to leave for Thanksgiving dinner a few hours later.

    Call me crazy, but I'm happy to pay for ads when I know it's content I'm interested in. Mike has pointed this out before and provided excellent examples, so I'm surprised so many here laugh at the concept.

    For the record, I ended up getting a microwave for $24 at Target and a couple newer Xbox games for almost half price at a couple different stores. I still haven't seen any of those items posted on my favorite deals site. I'd say the $2 paper was worth it.

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