Advertising As Content: Newspaper Raising Newsstand Prices For Thanksgiving Papers With Black Friday Ads

from the gotta-do-something dept

With newspapers struggling with declining sales and subscriptions, it seems that a few of the major newspaper chains have realized that when they have a newspaper with something of real value to a lot more people than usual, perhaps it makes sense to bump up the prices. Both Tribune Co. and E.W. Scripps are planning to raise the newsstand price of Thursday's paper, treating it like a standard Sunday paper, recognizing that many people want the paper just for the ad circulars that detail "Black Friday" sales. In some ways, it's yet another point of evidence that ads (relevant ones) represent content -- in this case, content that a lot of people are apparently willing to pay for.
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Filed Under: ads, advertising is content, black friday, content is advertising, newspapers, sales

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  1. icon
    R. Miles (profile), 30 Nov 2009 @ 7:22am


    Some people here need to get a clue.
    You'd be one of them, actually.

    Call me crazy, but I'm happy to pay for ads when I know it's content I'm interested in.
    Listen, crazy, you're no different than anyone who wants to find bargains at this time of the year or watch a commercial marathon interrupted by a football game.

    While I don't dispute there are some successful ads which people treat as content, the basic economics of funding the real content can't be ignored.

    It wasn't right for you to pay the increase for the ads, crazy. You just got suckered into paying more for a newspaper you couldn't care less about.

    Makes you wonder why the newspaper company didn't just sell the ads outright, doesn't it?

    I'd say the $2 paper was worth it.
    I'm glad you found some good deals, crazy. Many people found great deals (some even found some not advertised at all!). I'm glad you felt the $2 was worth it, as that is value after all, but the cost wasn't justified, especially when you could have used the same $2 to buy a movie on DVD.

    Okay, it's $2. But what will it be next year? $5? $10? Just how much are you willing to pay for this value?

    Because you just opened up a can of worms by giving this newspaper a reason to do it again. P.T. Barnum was completely right. A fool and their money are soon parted.

    Oh well. It's the holidays. I guess I should just give up in trying to fight against consumers who just don't care they're paying for the ads used to fund the "content" they want.

    Next stop: cable bills inflating to astronomical prices so that you can also pay to watch the Superbowl commercials.


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