Advertising As Content: Newspaper Raising Newsstand Prices For Thanksgiving Papers With Black Friday Ads

from the gotta-do-something dept

With newspapers struggling with declining sales and subscriptions, it seems that a few of the major newspaper chains have realized that when they have a newspaper with something of real value to a lot more people than usual, perhaps it makes sense to bump up the prices. Both Tribune Co. and E.W. Scripps are planning to raise the newsstand price of Thursday's paper, treating it like a standard Sunday paper, recognizing that many people want the paper just for the ad circulars that detail "Black Friday" sales. In some ways, it's yet another point of evidence that ads (relevant ones) represent content -- in this case, content that a lot of people are apparently willing to pay for.
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Filed Under: ads, advertising is content, black friday, content is advertising, newspapers, sales


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  1. identicon
    Jessyca, 24 Mar 2016 @ 9:17am

    Teach advertising

    I realize that newspapers are dead and they can only reach people if they attach pictures with naked girls on the main page.
    In this era of technology is hard for newspapers to survive, but i cannot understand why they have to act in such a way.
    Better i advertise online and is cheaper.

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