Canon Becomes The Online Equivalent Of Madonna Or Prince, Becoming The First Single Word Domain Holder

from the dept

It's been a while now since ICANN announced plans to open up the top level domain space. While we've questioned for many years the utility of still requiring limited TLDs, ICANN's plan to open up top level domains appeared to be more of a moneygrab than any real attempt at openness. That's because to get your own vanity TLD, it was going to cost somewhere between $100,000 and $500,000. Who would pay that? Apparently consumer electronics firm Canon.

Dark Helmet alerts us to the news that Canon is the first company to get its own TLD, appropriately: .canon. And, no, this doesn't mean that you'll now need to go to -- but just to http://canon (that is, once it's launched, which won't be until at least late 2011). Oh, and apparently the cost has now solidified at $185,000. This really does seem like a pure vanity play. It's not like anyone was having any trouble finding Canon before, and most browsers (the vast majority of those that are actually used) will often automatically add the .com if you leave it off anyway.

There might be an argument for some sites, such as social networking sites to go down this road, so that you can set up profile pages like YourName.Facebook or whatever -- but it's hard to see the value for companies like Canon.
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Filed Under: domain names, tlds
Companies: canon, icann

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  1. identicon
    2gravey, 19 Mar 2010 @ 9:07am


    My guess is that Canon did not actually want the TLD nor will the other corporations that eventually buy them, but rather felt obligated to keep someone else from getting it. This is really big money extortion on the part of ICANN.

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