Success Of Free D&D Online Leads To Free Lord Of The Rings Online, Too

from the good-to-see dept

Slashdot points us to the news that Turbine is now planning to offer their Lord of the Rings Online as free to play starting this fall. This follows last year's decision to turn Dungeons and Dragons online into a free offering, which actually resulted in a massive increase in revenue. Nice to see them expanding this to other areas.

What may be more interesting here is that this decision comes soon after Warner Bros. (the studio) bought Turbine. Warner Bros., as a movie studio, isn't exactly known for embracing "free," so it's nice to see that they're actually okay with expanding this program. Maybe they'll actually learn something to take back into the other parts of the business...
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Filed Under: business models, d&d, free, lord of the rings, online games
Companies: turbine, warner bros.


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  1. icon
    MarksAngel (profile), 7 Jun 2010 @ 12:12pm

    LOTRO Subscribers are actually making at out pretty good. If you have a look at this forum post Here

    Subscribers & Lifetime subscibers get to keep everything they already have plus we get free content updates, as well as 500 points a month to spend in the turbine store for free. Lifetimer's get it without having to pay the monthly subsciption free essentially LOTRO is paying them 500 turbine points a month to play a game they already play. Pretty sweet if you ask me.

    As far as LOTRO dying it's actually doing quit well Turbine already had this in the works before WB bought them.The acquisition just went through & The beta starts on the 16th you don't develop a beta client in a matter of a months time.

    Also you might wanna check out the interview with turbine Here


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