DailyDirt: Advertising Mistakes; Hilarity Ensues

from the urls-we-dig-up dept

Advertising is a tricky business. Not only do you not know where half your marketing budget goes, but it's possible to waste 100% of your advertising with an innocent mistake. It's tough to try to make funny and catchy ads, and not everyone has the same sense of humor. Here are just a few examples of some ads that have backfired. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.
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Filed Under: ads, advertising, awearness, backlash, commercials, marketing, mistakes
Companies: express, kenneth cole, kfc, pizza hut, yahoo


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  1. icon
    Wally (profile), 9 Jul 2012 @ 9:50pm

    More failures...

    When Mitsubishi launched it’s Pajero 4WD in Spain they had the shock of a lifetime. As they were promoting Pajero they forgot to take into account the word “Pajero” means “jerk” in Spanish.

    The famous fried Chicken hub KFC’s slogan “finger-lickin good” when marketed was translated into China as“eat your fingers off.” Oops!
    GEC and Plesssey had a join company in France which was called GPT. When GPT is pronounced in French, it sounds as “Jay-Pay-Tay” which is similar J’ai pete, which means ” I have farted.”

    When Puffs tissue started marketing their tissues in Germany it didn’t do so well. The reason – Puff means “brothel” in Germany.

    When Italian mineral water company promoted their mineral water Traficante it was a failure because the word “Traficante” means “drug dealer” in Spanish.

    When Bacardi launched a fruit drink named Pavian they meant French chick, but when they promoted it in Germany the same word meant “Baboon.”

    Electrolux had to take their slogan down which read “Nothing sucks like Electrolux.”

    When Ford tried selling it’s car “Pinto” in Brazil it was a huge failure. The reason - the word “Pinto” is a slang for small penis in Brazil.

    Parker pens slogan “Avoid Embarassment – use Quink,” when translated into Spanish came out as “Avoid pregnancy – use Quink.”

    When Hunt – Wesson introduced their Big John products in French Canada as Gros Jos, they forgot to note one thing, Gros Jos is the slang for “big breasts.”

    =)

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