DailyDirt: Advertising Mistakes; Hilarity Ensues

from the urls-we-dig-up dept

Advertising is a tricky business. Not only do you not know where half your marketing budget goes, but it's possible to waste 100% of your advertising with an innocent mistake. It's tough to try to make funny and catchy ads, and not everyone has the same sense of humor. Here are just a few examples of some ads that have backfired. If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.
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Filed Under: ads, advertising, awearness, backlash, commercials, marketing, mistakes
Companies: express, kenneth cole, kfc, pizza hut, yahoo

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  1. identicon
    diadmer, 10 Jul 2012 @ 8:10am

    KFC ad is stupid, not offensive

    What bothers me about the KFC ad isn't that it teaches bad manners (pleeeaaase) or makes fun of people with speech impediments, unless perhaps you're talking about the very small percentage of the population who is ONLY able to speak when they have food in their mouths. Curious how KFC thinks they all work at the same call center...

    Anyway, what bothers me about the ad is that it's stupid and ineffective. The hook (people singing with food in their mouths) is somewhat memorable, but the message they want you to take away requires too big a leap in logic. The food is so good that I won't want to stop singing a ridiculous song about it with my co-workers, so I'll stuff my mouth completely full of the food? Is that really what I, Joe Consumer, am supposed to remember?

    The pacing is terrible, too, with a painfully long (5 seconds is VERY long in a commercial) sequence right near the beginning with one of the women humming (no information conveyed) while we watch a chip getting dipped.

    And doing the voice-over at the end in stuffed-mouth talk as well? That's just wasting your VO and your time. And it, and the whole commercial, violates one of the most important rules of advertising: never leave your audience feeling the OPPOSITE of what they should feel. In the case of a food commercial, you want to leave them hungry, or excited, or tempted. You do NOT want them to feel revolted, thinking about all of the disgusting people they know who cram their mouths FULL and then try to talk or SING. Honestly, who takes bites that big in the first place?

    Awful, stupid, terrible commercial. D-, try again.

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