Batty Trademark Dispute

from the pow!-blam!-trademark! dept

Not quite sure what to make of this one, but the Consumerist alerts us to a bit of a trademark dispute between DC Comics and a small BBQ restaurant called BATS. Apparently, the restaurant's name comes from the names of its owners, "Beau And TraviS' restaurant," and they designed the following logo:
Now, that clearly does have some similarities to the Batman logo, even though they insist "Our bat is not their bat." In fact, they're correct that the bats are not the same. As someone in the comments on the Consumerist post notes, the actual Batman logos, which have morphed over time, are ever so slightly different from this logo:
But, of course, that doesn't matter. All that really matters is if there's a likelihood of confusion in areas for which DC has the trademark or (potentially) if DC can make a case of dilution. Given how many people see the logo and pretty much immediately think "Batman," DC probably can make a strong "likelihood of confusion" case. The restaurant owners are apprently fighting DC, specifically by suggesting that DC's trademarks on Batman don't extend into the restaurant space, but that does seem like it might be a difficult sell. At best, it's a total crap shoot based on the judge -- and given the cost of fighting a trademark battle over such a logo, this is one where it actually seems like it could make more sense to just change the logo.
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Filed Under: batman, trademark
Companies: bats, dc comics

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  1. icon
    Rob Bodine (profile), 16 Sep 2010 @ 6:32pm


    How could anyone seriously confuse the restaurant logo with DC Comic's logo? The restaurant logo isn't just an outline of a bat. It also includes words demonstrating that this is a BBQ restaurant. It's a completely different industry. Now I admit that having the same words and replacing the bat symbol with, for example, the detailed New England Patriots symbol could be problematic, but the bat outline is far too simple a design to allow all permutations of it to go to the hands of a single trademark holder in a single industry.

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