Weezer Appears In Others' Viral Videos
from the spreading-the-wealth dept
A few years back, the band Weezer put together its famous Pork & Beans video, which included a bunch of famous YouTube viral video stars. While there were some temporary issues when the band or its label screwed up and made the video itself non-embeddable, eventually things worked out. Apparently, the band is taking it up a notch this time. Rather than inviting YouTube stars into a Weezer video, the band is appearing in a bunch of videos for YouTube stars, on their own channels — effectively distributing the wealth. The YouTubers get to keep any ad revenue, but, of course the whole thing helps promote Weezer’s new album. Kind of amazing when you realize that it really wasn’t that long ago that the record labels were insisting that YouTube was harming musicians, huh? Anyway, here are a few of the “Weezer Invades YouTube” videos:
Filed Under: fans, viral videos, weezer
Comments on “Weezer Appears In Others' Viral Videos”
Talent and Savvy
It’s nice to see musicians with good business sense (especially when they are talented).
I feel YouTube is one of the best promotional tools ever.
Re: Talent and Savvy
THE INTERNET IS DESTROYED MUSIC!!!
Re: Re: Talent and Savvy
Home taping killed music. What we have now is ZOMBIE MUSIC!
Re: Talent and Savvy
Weezer has talent? Surely you just 😉
But yeah, agreed 100%! It is good to see groups embracing the platform, and doing this particular experiment (If you want to call it such) shows how inventive you can truly be in promoting and making that promotion valuable to others at the same time.
Good show Weezer
Re: Talent and Savvy
I feel YouTube is one of the best promotional tools ever.
And if bands and record companies don’t want to use it, well randoms on the Internet will damn well force them to! It’s the American way!
Can’t this just as easily be construed as these youtube stars “selling out,” as they say in the business?
Re: Sell out
Have you heard the last two Weezer albums? Sell out is an understatement
Am I the only one who sees video #3 will get 50 times more views?
Oh, as for the article… it’s Weezer. I am not surprised.
Re: Re:
Am I the only one who sees video #3 will get 50 times more views?
Yes, but everyone will be disappointed when they learn that the title isn’t literal. 🙂
I just saw one this morning
Re: I just saw one this morning
Damn accidental-enter-key-submit-from-the-subject.
Stumbled on this one this morning (RayWilliamJohnson episode) before I saw this article
http://www.youtube.com/watch?v=khNimZ6uPOI
Weezer isn’t as prominent in this one – they only appear at the end – but I thought it was cool of them to jump onto some popular youtube channels (2.5 mil views this week is pretty good)
In fact, if it wasn’t for that (well, and then this article I suppose) I wouldn’t have known they even had a new album out.
Fred redux
http://tinyurl.com/329s9qh
cool
well thats a pretty good idea and it gets people involved and who wouldnt like to share the wealth!! 🙂