DailyDirt: Make The Logos Bigger, Better

Too Much Free Time

from the urls-we-dig-up dept

Logos can convey all kinds of messages — and instill a sense of confidence or demonstrate a lack of attention to detail. Some logos are fun. Others are serious. Some company logos don’t change very much over a long period of time, but others seem to change with every passing design fad. Some logo re-designs are more successful than others. Here are just a few interesting logo collections of some branding campaigns that you might recognize.

• SB Nation’s network of 300 blogs redesigned all their logos for a re-launch — with just a single designer, Fraser Davidson, in 7 weeks. Designing 300 logos is hard enough, but add in the complication that none of these logos should in any way infringe upon their related sports teams’ official trademarks…. [url]
• Imagine some popular corporate logos redesigned for a hipster blog or startup. You don’t have to imagine it, there’s a Tumblr blog for it. [url]
• The evolution of corporate logos is kinda fascinating. Apple’s first logo in 1976 is really different from its current minimalistic logo. [url]
• Some logos have hidden messages in them. The Big Ten collegiate conference logo has a little nod to the fact that there are actually eleven teams in its organization. [url]

If you’d like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

Filed Under: branding, design, logos, marketing, messaging
Companies: apple, pepsi