AT&T Celebrates The Fact Almost No One Actually Signs Up For Cheaper Plans

from the upsell dept

We recently talked about how claims from various telcos and cable providers that "metered plans" are designed to help lower income types "save money" with cheaper plans was a bunch of bunk. The plans were pretty clearly designed to attract a bare minimum of consumers, so that the companies can claim cheaper plans in their advertising, but make the cheap plans almost impossible to use unless you upgrade. So it should come as little surprise to see AT&T hyping up how few people actually sign up for its "cheap" mobile broadband plans. This isn't a surprise, as we made exactly this point a few months back, when some in the press started misinterpreting some research and claims from Nielsen that the AT&T plans were "a good deal." What's funny, though, is how different the message is depending who these companies are talking to. When it's the press or politicians, it's all about "cheap plans for low level users." But when it's investors the story is about how it's actually resulted in customers paying more on average and they plan to keep ratcheting that up.
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Filed Under: metered billing, mobile broadband, tiered plans
Companies: at&t


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  1. icon
    DanVan (profile), 9 Dec 2010 @ 5:07pm

    The 2gb top data plan by AT&T is utter embarrassing

    It is laughably low and more and more people are hitting it.

    The fact that AT&T made it so low is telling that they WANT more people to hit it so they can bask in many people getting penalties thus more money for them

    I will be switching out of AT&T soon unless they raise their cap

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