Is Copying The Idea For A Magazine Cover Infringement?

from the idea-vs.-expression dept

We’re always told by copyright system defenders that there’s an “idea/expression dichotomy” in copyright law that prevents copyright from really getting in the way of free speech. This is supposed to mean that it’s perfectly fine to copy the idea, so long as you don’t copy the fixed expression of that idea. In practice, this gets a lot trickier, with courts seeming to find all sorts of copied “ideas” infringing, even if they don’t copy specific expression. So where is the line?

The folks at Chicago Magazine are apparently quite upset and are calling in the lawyers after discovering that a magazine in a small Russian city, called Krasnodar, copied the idea for the cover of a recent issue of the local magazine. There’s no doubt that the idea was copied:

The guy behind the Russian magazine (who happens to be an American from Boston) seems perfectly willing to admit that he copied the idea, noting:

“This is a tempest in a teapot if I’ve ever seen one. All creative inspiration is derivative. Some more so than others.”

Chicago Magazine seems to think it’s a bit more serious, and claim that this is a violation of its copyright:

There is a difference between a work that is inspired by another and one that is copied. Copyright laws are written to enforce that difference, and our lawyers are sending Krasnodar magazine a stern note.

So, where is the line? As far as I can tell, the specific expression here is different. The idea is obviously copied, but the execution is different. Is it infringement? And, if so, where is that line between idea and expression?

Filed Under: , , , ,

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Is Copying The Idea For A Magazine Cover Infringement?”

Subscribe: RSS Leave a comment
97 Comments
Anonymous Coward says:

What is clear is that the Russian magazine isn’t at all original, they replicated the design down to the details, from the 0 being filled in to the wavy line thing on the top right. The colors are very similar, and there is even a heart in the 0.

It isn’t paying tribute. It isn’t a parody. It is just taking someone else’s idea and replicating it. The execution isn’t even significantly different, as it involves the same image placement, the same design elements, etc.

Hard to claim any originality in the Russian design.

Anonymous Coward says:

It is actually pretty rare for courts “to find all sorts of copied “ideas” infringing, even if they don’t copy specific expression.”

Rather, it is common for courts to hold that the kinds of things you appear to view as “idea” to actually be “expression” under the law.

It is very hard to determine where the “line” is in any given case, but you seem to want to draw it in a much different spot than the courts do.

Anonymous Coward says:

Re:

Why is nobody pointing out that as magazines they are both clearly copying the French original “Gallant Mercury” originating in 1672.

If they were in competition with each other, then one might see why one would give a damn about the other but I would suggest that the crossover between those wishing to read Chicago and those wishing to read Krasnodar is minimal.

A pity the originators of Gallant Mercury are not in a position to send stern notes to both of them.

For everyone else the most burning issue is surely who gives a flying ….

TSO says:

Re:

Captain Obvious to the rescue!

Similarities:
* gray background
* red title
* use of brown-red-blue-white-black-gray palette
* wavy black line at the top
* large black numbers in the center
* sprinkling of logos over the cover
* use of snowflakes

Differences:
* language
* text/messages (they translate to something different)
* fonts
* logos
* size positioning of the red heart
* precise hues (the two gray are different, admit it! So are blues, etc)

Anonymous Coward says:

They’re going to argue that even if the individual elements of the design are uncopyrightable ideas, the particular selection and arrangement of those elements can constitute sufficiently original expression to be protected under copyright law. See the 1991 Feist case decided by the Supreme Court. Admittedly, those sorts of selection/arrangements usually have pretty “thin” copyright, only being actionable against wholesale appropriation, but they might just have a case here, given how closely the creative elements were followed.

Not that it makes it any less of a stupid case, though.

Not an electronic Rodent says:

Re:

Mike asks “So where is the line?” and makes no judgement in the text as to which side of the line he feels this is on, even going to far as to put “idea” in quotes in a manner that suggests that it may or may not count as idea rather than expression expression.

Kind of strange that someone who clearly writes in english (american?) as their primary language doesn’t understand it. Oh, or were you just looking for another excuse to say something randomly nasty about Mike for no explicable reason?

Dave (profile) says:

Ha!

I was going to mark you funny, but then reread and found from the tone that you may have been serious. I think you invented a new term “non-literal copying”. So should they be sued for non-literal infringement? I mean, they weren’t literally infringing, just figuratively.

It all smacks of grade-school-type complaining. “Judge! Timmy copied my idea!”

Anonymous Coward says:

Re:

Adding:

Similarities:

– use of a heart inside the 0
– 0 filled in
– fonts
– placement of title relative to other design items
– placement and distribution of logos on the page

differences

blank.

The color hues may only be the difference in printing equipment or the scan. We don’t know that one for sure. Safe to say it’s red logo, silver background, black wavything, red heart, blue logos, etc.

Anonymous Coward says:

Ha!

Non-literal infringement is a real term in copyright law. It means non-slavish, non-identical copying. I believe Nimmer on Copyright justifies it as necessary to keep copiers from evading liability through immaterial or minor changes. Or maybe that was Learned Hand. Or Nimmer quoting Learned. Typing this on my phone, so I can’t really check. At any rate, just letting you know it’s not a joke.

JMT says:

“…our lawyers are sending Krasnodar magazine a stern note.”

Getting lawyers involved is an extraordinary waste of time and money that could instead be put towards actually making the magazine.

Since there is absolutely no negative effect on Chicago magazine, they could just be flattered that someone liked their cover so much, make a few cheeky comments about the unoriginal work and get on with their lives. Instead they come off looking like a bunch of whiney babies.

Anonymous Coward says:

Some people in this thread are either forgetting or don’t know the first question you have to ask in a copyright infringement case: what exactly is the copyrighted work at issue? Is it the whole cover? The graphics? The text? This is a critical question to answer, because people listing the similarities and differences between the covers may miss the point entirely. If it’s the layout of the design elements that’s being claimed as protected, that the text itself is different in the Russian version doesn’t matter, since nobody said that’s part of the infringement claim. Be mindful of these issues as you examine the veracity of a copyright claim.

Anonymous Coward says:

Ha!

The concept is that copying doesn’t have to be literal to be infringing.

As the 11th Circuit explains in Original Appalachian Artworks, Inc. v. Toy Loft, Inc., 684 F.2d 821 (11th Cir.1982):

“Because it is rarely possible for an author to prove copying directly, courts have developed a two-part test that infringement plaintiffs can use to prove copying indirectly. This test requires the plaintiff to show that (1) the defendant had access to the work and (2) that the defendant’s work is substantially similar to the plaintiff’s. Miller v. Universal City Studios, 650 F.2d 1365, 1375 (5th Cir. 1981); Ferguson v. National Broadcasting Co., Inc., 584 F.2d 111, 113 (5th Cir. 1978). Accord Kamar International v. Russ Berrie & Co., 657 F.2d 1059, 1062 (9th Cir. 1981); Durham Industries, Inc. v. Tomy Corp., 630 F.2d 905, 911 (2d Cir. 1980). “Substantial similarity” exists where “an average lay observer would recognize the alleged copy as having been appropriated from the copyrighted work.” Durham Industries, supra (quoting Novelty Textile Mills, Inc. v. Joan Fabrics Corp., 558 F.2d 1090, 1092-93 (2d Cir. 1977).[11] Accord Kamar International, supra, 657 F.2d at 1063; Universal Athletic Sales Co. v. Salkeld, 511 F.2d 904, 907 (3d Cir.), cert. denied, 423 U.S. 863, 96 S.Ct. 122, 46 L.Ed.2d 92 (1975). Of course, proof of access and substantial similarity raises only a presumption of copying which may be rebutted by the defendant with evidence of independent creation. Miller, supra, 650 F.2d at 1375; Novelty Textile Mills, supra, 558 F.2d at 1092.”

http://scholar.google.com/scholar_case?case=7295940107796631912&hl=en&as_sdt=2,19&as_vis=1

For nonliteral copying in the context of computer programs, check out Computer Associates International, Inc. v. Altai, Inc., 982 F2d 693, 702 (2d Cir. 1992).

http://scholar.google.com/scholar_case?case=6976925648486076739&q=computer+associate+v.+altai&hl=en&as_sdt=2,19&as_vis=1

Anonymous Coward says:

Re:

Mike asks “So where is the line?” and makes no judgement in the text as to which side of the line he feels this is on, even going to far as to put “idea” in quotes in a manner that suggests that it may or may not count as idea rather than expression expression.

Kind of strange that someone who clearly writes in english (american?) as their primary language doesn’t understand it. Oh, or were you just looking for another excuse to say something randomly nasty about Mike for no explicable reason?

LOL! Total reading comprehension fail.

PolyPusher (profile) says:

Chicago USA -- Krasnodar Russia

The owner of Krasnodar Magazine isn’t laughing at all. In fact, if you check out the comments section for the linked article Yury has taken personal responsibility for the mistake and apologized.

I agree that it is questionable whether this really qualifies as copyright infringement and it doesn’t warrant litigation. But from an artist and business perspective it is very bad behavior. I would not work with an artist that was willing to so blatantly copy a design and a publisher should be looked at with great scrutiny. However, as I mentioned Yury has apologized directly and publicly. I think the issue should be pretty much over following that.

Find out who created it and/or whoever was aware of the similarity. They should suffer the appropriate consequences within their trade.

Anonymous Coward says:

Ha!

Oh that is just rich.

Avatar is a copy of other works so they should be sued too.
That kind of reasoning is why IP laws everywhere will get those derivatives works out of the way, because truly they are a barrier to the goals of the state at issuing even more protections to even increasingly absurd things.

By those terms Hollywood and the labels are screwed, in patents things are a bit different since any little change is a change to the whole expression and appearances don’t matter that much.

This is IP law reaching the inevitable conclusion that for more protections to be gained standards will need to be lowered to allow for more things to be protected and that means that cover there might just well pass muster as an original work under soon to come new more expansive rules.

Anonymous Coward says:

Ha!

I haven’t decreed anything w/r/t magazine covers.

literal v. non-literal copying is terminology usually used in connection with “literary works,” which includes but is not limited to software. The Almighty Wikipedia, peace be upon it, agrees: http://en.wikipedia.org/wiki/Nichols_v._Universal_Pictures_Corporation

However, the same idea does apply to other forms of works (i.e., copying selection/coordination/arrangement of elements might be infringing even if the elements themselves are not copyright protectable).

Anonymous Coward says:

Re:

It’s not about ‘similarities.’ Everything has similarities. (That’s pretty much how graphic design works.) Show me what they replicated.

Maybe the black wavy line (I’d have to see a higher resolution.) Everything else is different.

It’s exactly about similarities. In fact, the prime element of whether or not this is infringement is whether or not it’s substantially similar.

Anonymous Coward says:

Ha!

What I find astonishing is that there is no measure no nothing in there, those things are basically decide by gut feelings.

That image doesn’t even show up on image search engines.
http://www.tineye.com/

And I am sure people could come up with ways to find similar images based on some criteria as shown by Microsoft Photosynth (a.k.a. Bundler, now open-sourced.

Anonymous Coward says:

Re:

Rather, it is common for courts to hold that the kinds of things you appear to view as “idea” to actually be “expression” under the law.

First, thank you for acknowledging that it takes a court to determine infringement (not mere copying), and that merely consulting a lawyer won’t decide infringement or not.

Second, you’ve pointed out a huge flaw in the system. That would be, reasonable people can differ about whats “idea” and what constitutes “expression”. Some artist who wants to stay free and clear of infringement, who holds the idea of Intellectual Property in high regard, as Most Holy, in fact, can mistake “idea” for “expression”, and run afoul of copyright law. This righteous artist, in his or her heart of hearts, believed that he or she was not infringing on the expression of an idea, but rather giving a fabulous new expression to a good idea. And then, blam! into the court system with him or her, and heaven help him or her if a judge decides that the line between “idea” and “expression” lies somewhere else.

After independent invention, that’s the biggest problem with copyrights, or indeed, any “Intellectual Property”. Different people have different ideas about ownership. “IP” is a morass, a swamp, where the unscrupulous or extremists have pushed society into a place where simple ideas are owned, and people aren’t allowed to use the fruits of their own creation.

Not an electronic Rodent says:

Re:

But you read the headline, right? Also, “As far as I can tell, the specific expression here is different”

Yes, I even got as far as reading the question mark at the end.

The “specific expression” is different as noted by another poster there are several material differnces. Whether these are enough to make it non-infringing is the question asked.


Specific
adj.
1.Explicitly set forth; definite. See synonyms at explicit.
3.Special, distinctive, or unique: specific qualities and attributes.

Anonymous Coward says:

Re:

It’s time to realize that everything is derivative and things like this should NOT be copyrighted.

I wouldn’t characterize this as a derivative work case, I’d classify it as an indirect copying case.

As was stated above: Substantial similarity exists where an average lay observer would recognize the alleged copy as having been appropriated from the copyrighted work.

When you look at the magazine covers, it’s quite clear that one was appropriated from the other. All you’d have to prove then is that the copier had access to the original. That’s infringement. Pretty vanilla stuff.

As far as Mike’s opining about where the line is between idea and expression–that’s a trick question. There is no definitive line. It’s decided on a case-by-case basis.

I know that’s not a very satisfying answer, but that’s the way it works.

Anonymous Coward says:

Re:

So if the 0 was not filled it would it be the same?

It’s not a question of being the same, it’s a question of being substantially similar. The definition given above is: Substantial similarity exists where an average lay observer would recognize the alleged copy as having been appropriated from the copyrighted work.

When you look at the two magazine covers, do you recognize, as a lay person, that one cover was appropriated from the other? That’s the test.

I know Mike tries to make it sound like copyright is hard and no one can figure it out. Really, just a bit of common sense is all it takes. Do you think the one magazine copied the other? Sure as heck looks like it to me. Nothing hard about that at all.

Anonymous Coward says:

Ha!

Maybe you haven’t heard, but according to Mike Masnick, 99% of creativity happens despite copyright. So copyright’s not causing any meaningful harm.

When you consider how much of the 1% that exists because of copyright includes Hollywood movies, popular television shows, billboard-topping music, and best-selling books, it doesn’t seem like a bad deal at all. Most of that 1% is freakin’ awesome.

Mike’s proved it. Copyright Rocks!

Not an electronic Rodent says:

Re:

As was stated above: Substantial similarity exists where an average lay observer would recognize the alleged copy as having been appropriated from the copyrighted work.

When you look at the magazine covers, it’s quite clear that one was appropriated from the other

I’ll grant you that’s probably true, but I don’t think it’s quite so clear cut. I for example am a “lay observer” and looked at both having never seen either before and thought, “Hmmm those look a bit familar I wonder where I’ve seeen that kind of cover before?” Others in the thread have also suggested prior art on this. That being the case doesn’t that blur the line on what constitutes “copying” if Chicago had access to other covers of which it may have copied?

As far as Mike’s opining about where the line is between idea and expression–that’s a trick question. There is no definitive line. It’s decided on a case-by-case basis.

Which I think was the original question – and if there’s no line, and given that almost all art (and indeed any other creation) is derivative to a greater or lesser degree, how is someone creating something supposed to tell if what they are doing is “illegal” or not? That’s not just unsatisfying it’s a ridiculous way to run a railroad….
It puts to mind a case recently where scottish prosecutors decided to re-define what was considered “obscene” for the purposes of “obscene publication” prosecutions but refused to tell anybody what that definition was. How are you supposed to obey the law if no-one can/will tell you what the law is?

Not an electronic Rodent says:

Re:

I know Mike tries to make it sound like copyright is hard and no one can figure it out.

Hang on a minute, you just said it was hard:

There is no definitive line. It’s decided on a case-by-case basis.

I know that’s not a very satisfying answer, but that’s the way it works.

Make your mind up.
If “sameness” is based on gut feel of “ooo that looks kinda similar” then “law” comes down to how annoyed a judge and/or jury are feeling on any given day plus to what extent the people looking at the “sameness” are aware of the field in general and any prior art that may or may not exist. Explain how that’s “easy” or anything close to fair or reasonable?

Not an electronic Rodent says:

Ha!

When you consider how much of the 1% that exists because of copyright includes Hollywood movies, popular television shows, billboard-topping music, and best-selling books, it doesn’t seem like a bad deal at all. Most of that 1% is freakin’ awesome.

Really? Prove it. All of the content you mention was produced by Hollywood, major record labels, publishers etc. in the way it was because of copyright. You have no way of knowing how much of it would still have been created in the total absence of copyright by another means and still less how much would still have been created if copyright were for example substantially reduced in terms and hollywood had to accept a mere $10,000,000 pure profit on a project instead of hundreds of millions now.

Process is not end result.

Anonymous Coward says:

Re:

The idea is that nonliteral copying can still be copying, otherwise, the copier could avoid liability by making minor, insignificant changes to the original.

When you look at the two magazine covers, do you think one copied the other? I think the answer is clearly yes.

I don’t think it’s really that hard to do since it requires only recognizing the obvious.

You could have less obvious cases, but in the magazines pictured above, I think the substantial similarity is clear.

Anonymous Coward says:

Ha!

I gotta say it’s really discouraging to see that non-literal copying is recognized in law. It completely goes against the concept that you can’t copyright an idea. Is it really that much of a problem that one work has the same ideas as another? That’s really the history of creativity, isn’t it?

The reason nonliteral copying is recognized as copying is because it’s the expression being copied, not the idea. The magazine covers are a great example. It’s more than just the idea of having a big number in the middle with a bunch of stuff around it. The entire look and feel–the expression–is copied. It’s clear just by looking at them that one was copied from the other; they are most definitely substantially similar.

The alternative would be to have a system where only exact copying was considered infringement. All the would-be infringer would have to do is change one small, minor detail to escape liability. That would go against the concept of copyright protection.

Anonymous Coward says:

Re:

Are you really suggesting that the line “is copying an idea infringement” does not suggest that what was copied *was* an idea, as opposed to expression? Why ask what the results of “copying ideas” is if no ideas have been copied?

As for your second point, please don’t move the goal posts. Whether or not the specific expression actually is or is not different is irrelevant to whether Mike suggested idea or expression was copied.

Anonymous Coward says:

Ha!

I don’t think it’s as bad as you make it out to be. It depends on where you draw the line in any particular case (which is a hard thing to do).

If I write a screenply that rips off the plot, characters, etc. of Twilight as closely as possible, without literally copying any actual words from their screenplay, I think protectable expression is being copied.

Not an electronic Rodent says:

Re: Ha!

If I write a screenply that rips off the plot, characters, etc. of Twilight as closely as possible, without literally copying any actual words from their screenplay, I think protectable expression is being copied.

Well I’ve never seen Twighlight thankfully, but let’s take an example I have seen. 24.

Personally I found the whole thing so drastically derivative of so many other things I’d seen that it was like watching it varying between 30 seconds and 5 minutes into the future – a slightly wierd experience I might add. It got to the point of “In about 5 seconds that guy’s phone will ring and he’ll go the other way and not find the person hiding… 5… 4… 3… 2… 1… *RING* yep there you go…”.

So the question is: Did 24 infringe copyright of all the other works I’ve seen that enabled me to do that? Or did they simply create a formulaic plot and characterisation based on standard ideas of story elements?

Anonymous Coward says:

Re:

“Second, you’ve pointed out a huge flaw in the system. That would be, reasonable people can differ about whats “idea” and what constitutes “expression”.”

I agree. But this is a problem not confined to IP law. The problem with bright-line rules, while they make clear what is and is not allowed, is that their rigid application will often result in undesirable results, because it’s impossible (or at least very difficult) to conceive a rigid rule that will always get the right result when applied to future scenarios.

The other problem, of course, is that judges/juries with leeway to interpret something may get the right result more often, but only if the parties have several hundred thousand dollars to get to that point.

ChurchHatesTucker (profile) says:

Re:

The idea is that nonliteral copying can still be copying, otherwise, the copier could avoid liability by making minor, insignificant changes to the original.

OK, but even given that, there’s no literal copying going on there. (aside from that black wavy line, possibly.)

So now you’re just back into the six year old girl (or modern fashion industry, lately) despair of people dressing like her.

Anonymous Coward says:

Re:

Well, I’m just saying that it can be hard to determine whether copying is infringement, even if copying is obvious.

Also, “substantially similar” is really a misnomer the way it is used by a lot of courts, but that’s probably a topic for another board (although, if you have access to Nimmer on Copyrights, he has a good discussion of this).

Dave (profile) says:

Ha!

I think it’s exactly that bad. In the magazine cover, the only thing copied is the feel of it. Somehow, the publisher thinks it should be able to copyright a feeling.

If you write a screenplay that duplicates the Twilight movie without using the same character names or any of the dialog, then I would say there isn’t a problem. It then becomes a question of who did it better? What’s wrong with that?

Not an electronic Rodent says:

Re:

Are you really suggesting that the line “is copying an idea infringement?” does not suggest that what was copied *was* an idea, as opposed to expression? Why ask what the results of “copying ideas” is if no ideas have been copied? (Punctuation inserted)

A question mark (which you missed in copying, thus changing the meaning of the quoted sentence) is generally used to ask a question. The particular form of the question does, as you suggest, indicate a leaning but it is still a question. The piece overall I thought was quite careful to avoid coming down on 1 side. If you’re going to read a single sentence at a time, especially a headline, you’re really rather missing the bigger picture.

As for your second point, please don’t move the goal posts. Whether or not the specific expression actually is or is not different is irrelevant to whether Mike suggested idea or expression was copied.

It was you brought it up, though perhaps I should have been a little more specific for you in what I said. I’ll try paraphrasing again.
The specific (i.e. unique) expression is different between the two covers thus the question is; Is this a case where the overall expression (i.e. non-unique expression) is sufficiently close as to be infringing, or is this a different expression based on a more generic style idea?
The secondary question is; Assuming that the expression is infringing, where in fact does the line lie between the 2 cases described if the bar is higher than this?

So no, not moving the goalposts, entirely the point.

Anonymous Coward says:

Re:

I’m sorry, but I don’t believe putting a ? at the end of a sentence takes all suggestion of an assertion out of the sentence. If I write an article about Techdirt with a headline “Is constantly spouting off stuff you don’t know about and lying a good way to run a tech blog?”, it pretty clearly contains an implicit assertion, no? (BTW, I’m not saying that’s quite how I feel about Techdirt).

My only point (in this little thread) is that the statement that Mike “makes no judgement in the text as to which side of the line he feels this is on” is not at all true, and requires some willful blindness to portions of what he actually wrote.

That’s why I consider changing the discussion to whether something ultimately infringes or not is “moving the goalposts.”

Anonymous Coward says:

Re:

selection/arrangement/coordination of elements may be protectible expression. See the Feist case.

As for “variations of tyopgraphic ornamentation, lettering, or coloring,” that CFR section is not referring to an overall layout or selection/coordination/arrangement of elements.

Moreover, I know of at least a couple cases reaching results that differ from that same section’s language re: “short phrases.”

Frankly, those CFR regs aren’t really that helpful in determining whether a particular work is or is not protectable.

Anonymous Coward says:

Re:

I’m sorry, but I don’t believe putting a ? at the end of a sentence takes all suggestion of an assertion out of the sentence. If I write an article about Techdirt with a headline “Is constantly spouting off stuff you don’t know about and lying a good way to run a tech blog?”, it pretty clearly contains an implicit assertion, no? (BTW, I’m not saying that’s quite how I feel about Techdirt).

Absolutely correct. It’s obvious which side Mike is taking. Subtlety is lost on a lot of people, it seems.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Ctrl-Alt-Speech

A weekly news podcast from
Mike Masnick & Ben Whitelaw

Subscribe now to Ctrl-Alt-Speech »
Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...