Samsung Hires 'Actors' To Pretend To Be Happy Galaxy Tab Testers?

from the calling-the-ftc... dept

I'm still waiting for Android tablet computers to catch up to the iPad in terms of usefulness, and I'm guessing there's probably still another year or so to go (if the phone market is any predictor). Samsung, of course, has been leading the push for Android-based tablets and they made some news with the launch of its latest version of the Galaxy tab at CTIA. Indeed, the new devices do look pretty neat. But why spoil genuine appreciation of the device when you can hire actors to pretend to like the device... and then claim to the world that they're not actors at all? That appears to be exactly what Samsung did. Much of the launch focused on these interviews with three "regular folks" from "different backgrounds" who were given a chance to test out these new tablets and then be interviewed about them. You can see the full launch video here, and the "interviews" start around the 8 min mark.
Intrepid blogger Harry McCracken thought the interviews felt a bit off... and a bit too full of corporate marketing-speak. So he decided to go searching for "freelance travel writer Joan Hess, independent filmmaker Karl Shefelman, and leading real estate CEO Joseph Kolinksi." And he ran into some difficulties:
I was curious to learn more about them. So I Googled around and couldn’t find any references to a travel-writing Joan Hess (one with, as she said, a following on Twitter) or a real-estate CEO Joseph Kolinski.

I did notice, however, that freelance travel writer Joan Hess bears a striking resemblance to New York actress Joan Hess:

And that real estate CEO Joseph Kolinski could be New York actor Joseph Kolinksi's twin brother:

Filmmaker Karl Shefelman, on the other hand, looks a lot like... filmmaker Karl Shefelman. Who works for a New York production company. One that's done work for Samsung.

Of course, some people will claim that this is standard operating procedure and that everyone should assume that anyone in such a video is clearly an actor, rather than a real person speaking off the cuff. But this is a press launch event and the clear implication by Samsung officials is that these were real people and real interviews. If the product really is as great as they say, why not actually trust real people to say that, rather than hiring actors?
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Filed Under: actors, galaxy, tablets
Companies: samsung


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  1. icon
    misterdoug (profile), 26 Mar 2011 @ 1:17am

    Intrepid blogger Harry McCracken thought the interviews felt a bit off... and a bit too full of corporate marketing-speak.

    I know the feeling... kind of like listening to one down-home average American after another on Fox News saying the same things over and over. Just plain-talkin' grassroots folks speakin' their minds, right off the ol' teleprompter.

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