Amazon Uses Steve Jobs Words Against Him In App Store Dispute

from the app-store-me dept

You may recall that Apple has been trying to convince the world that there can be only one “app store,” first by suggesting it really means Apple Store and then by suing Amazon for its own app store. Amazon has now responded to the lawsuit by using Steve Jobs own words against him:

In 2008 Apple launched its app store, which allows a consumer to view and instantly download apps for their Apple devices such as the iPhone, iPad, and iPod. In press releases, Apple has claimed that its app store is “the largest application store in the world.” In October 2010, Apple?s CEO Steve Jobs called Apple’s app store “the easiest-to-use, largest app store in the world, preloaded on every iPhone.”

That certainly sounds like Apple and Jobs admitting that the term is generic. To further support its own position, Amazon notes to some linguists as well:

The American Dialect Society, a leading group of U.S. linguists, recently voted “app” as the “Word of the Year” for 2010, noting that although the word “has been around for ages,” it “really exploded in the last 12 months” with the “arrival of ‘app stores’ for a wide spectrum of operating systems for phones and computers.” Indeed, the words “app store” are commonly used among many businesses competing in the app store market.

It certainly looks like Apple may have a difficult job convincing anyone that app store is not generic.

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Companies: amazon, apple

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Comments on “Amazon Uses Steve Jobs Words Against Him In App Store Dispute”

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52 Comments
Dark Helmet (profile) says:

Re: Cool

I’m just confused as to why the hell they care? Is suing Amazon over this REALLY a money maker? Or have they somehow convinced themselves that if only they can call their marketplace the “app store” that somehow that will lead to more revenue?

Honestly, sometimes watching these goofballs is like watching my two dogs fight over the fake rubber bone toy that doesn’t taste like anything. I always wonder why they fight over it.

It’s a rubber bone, you idiots!

Sneeje (profile) says:

Re: Re: Re: Cool

You’d think, but after years of watching my kids and my dogs, I am amazed at how even the strategy of “purchasing identical things for everyone” still doesn’t eliminate fighting.

Either they fight over which one belongs to each person/dog or fight over the same one because for some odd reason that’s the one everyone wants.

I never had siblings, so maybe that’s my gap in understanding.

Anonymous Coward says:

Re: Re: Re:2 Cool

Either they fight over which one belongs to each person/dog or fight over the same one because for some odd reason that’s the one everyone wants.

I never had siblings, so maybe that’s my gap in understanding

Yes, having siblings gives you a different perspective on most of those “fights”. It’s really a dominance thing, even if they are not conscious of that being the reason.

xs (profile) says:

Re: Re: Cool

Any sane business person would have sued Amazon for this. Apple’s App store, generic name or not, has been used and treated as something specific to Apple since it started. Nobody else had an App store before Apple, and none since, until Amazon came up with their version.

There’s nothing accidental or inevitable about the Amazon’s use of this name. They could have called it the App Mart, Amazon Store, Amazon Apps, whatever. But they deliberately choose to use a name identical to Apple’s to ride Apple’s coat tail.

Fushta says:

Re: Re: Re: Cool

Respectfully, I disagree. If the tag “App Store” was exclusive to Apple, then if someone told me they bought an app via “the” app store, I would ask them which one? Apple, Android, Amazon? It is a generic tag that does not point directly to Apple.

Even Jobs used it in a generic way by saying, “…the easiest-to-use, largest app store in the world.” He’s admitting there are other app stores in the world, hence generic. It’s no different than the tag “grocery store.” Just like the grocery store is a place to buy groceries, an app store is a place to buy apps.

xs (profile) says:

Re: Re: Re:2 Cool

You are not making any sense.

“If the tag “App Store” was exclusive to Apple, then if someone told me they bought an app via “the” app store, I would ask them which one? Apple, Android, Amazon? “

You would only ask “which one” when the term App Store does not exclusively designate Apple’s application store. Since Android’s store was called Android Market, and Amazon’s store didn’t exist before Apple’s, you wouldn’t have had this confusion, until Amazon’s store that is.

So it’s very clear Amazon’s use of App Store has created confusion in the market.

Fushta says:

Re: Re: Re:3 Cool

I don’t call Android’s app store the “Android Market,” nor the “Google Market.” I call it the “Android app store” because it’s where I buy/download my Android apps. It’s generic. See my analogy about “grocery stores.” Don’t deflect, and ask your boss, Mr. Jobs why he used the tag in a generic way.

Anonymous Coward says:

Re: Re: Re:5 Cool

It’s already generic. It’s a store that sells apps. A store that sells groceries cannot trademark the name “grocery store.” Steve Jobs even used it generically. They used a generic name for their store. The term “app” existed before Apple used it. The term “store” obviously existed.

You’re misunderstanding the entire concept of trademarks. It’s so people don’t get confused. No one is gonna go to Amazon Appstore to buy stuff for an iPod because its actually impossible.

You’ve been fooled by Apple and other lawsuit happy companies into thinking trademarks are for protecting the name, not the customer.

nonanonymous says:

Re: Re: Re:3 Cool

So it’s very clear Amazon’s use of App Store has created confusion in the market.

So when Steve Jobs said “…the easiest-to-use, largest app store in the world” he was confused by Amazon’s creation of its app store in the future? Because clearly, Steve thought there were other “app stores” competing with Apple, since he emphasized how theirs is easiest/largest. You don’t get to say “largest” if there is nothing else out there.

xs (profile) says:

Re: Re: Re:2 Cool

READ before you post, will you?

http://en.wikipedia.org/wiki/List_of_digital_distribution_platforms_for_mobile_devices

None of the stores that openned before Apple’s App Store named itself the “App Store” or used “App Store” as part of its name.

Apple’s law suit with Amazon is the use of “App Store” as the name of its application store, not the application store itself.

taoareyou (profile) says:

Re: Re: Cool

It would mean higher prices for the consumer only if the consumer didn’t have options. Apple and Amazon have competitors. If Apple and Amazon increase the costs of their products and services, their consumers can simply shop somewhere else.

I don’t see the price of Android phones going up because of Apple’s legal actions with Amazon.

Chris-Mouse (profile) says:

Apple doesn't need to win to come out ahead.

Every day Apple can keep the issue in dispute is another day that apps will be harder to get for those using Android, and another day that Apple can keep building on the huge lead it currently has in installed customer base. Apple knows that its app store policies are pissing off developers. It also knows that at the moment there aren’t any really viable alternatives. The moment the latter is no longer true, the former will push developers away from the iPhone, and thus kill Apple’s dominance of the smartphone market. The longer Apple can keep competition from getting established, the longer Apple will be able to milk the iPhone for everything they can get.

Phillip (profile) says:

Re: Apple doesn't need to win to come out ahead.

you have obviously never used an Android phone have you.

This effects absolutely no one. Google Market still works the same.

Amazon Appstore works just fine and is still called appstore until a court tells them otherwise. In fact I downloaded the free app of the day just a few hours ago. Even if they do have to change what it’s called they’ll just update their app and everything will continue working as before.

This hurts effectively hurts no consumers, and does nothing for apple except to make them look petty and wrong.

danielz1 (profile) says:

be consistant

Apple popularized the term App Store… why not let them have it?

But let’s say that terms that were very generic are not allowed to be used as a trademark. I would be all for that. But the issue is that companies get Trademarks on already used terms… such as windows. Windows was used widely in the ‘real’ computing industry before Microsoft belatedly tossed their hat into the ring.

And they got what? Windows as a Trademark. Why? Because someone was really dumb and asleep at the Trademark office, and perhaps because a far-behind the curve company needed a way to make itself stand out… what better way than using a already popular term?

Then… we have SQL as an existing name. And Server as an existing name. Why not, when you find yourself behind the curve, yet again, use two (2) common and widely used names (please note that these names were also widely used together as well), to try to capitalize on generic terms?

If you can not argue with structured thoughts, please, at least argue with consistency.

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