Humble Bundle Expands Beyond Video Games; Offers Awesome Pay What You Want Music Package

from the rocking-in-the-free-world dept

We've written a few times about the rather awesome The Humble Indie Bundle folks who have built a business out of bundling up a few (independently produced) video games, and offering them in a simple to buy pay-what-you-want format, with certain incentives to get people to pay more. Each bundle has been more successful than the last. Today, the Humble Bundle folks are trying something new: music. Launching today, they're doing a similar offering, but rather than video games, it's music by They Might Be Giants, Jonathan Coulton, MC Frontalot, Hitoshi Sakimoto and Christopher Tin. And, if you pay more than the average price, you also get music from Ok Go. And, as always, there are options on how to allocate the funds you spend, including options to designate a portion to go to various charities.
I'll be interested to see how well this does, but they sure chose an amazing group of musicians who are really well known to the geek/gaming crowd. We've written about or mentioned Jonathan Coulton, OK Go, MC Frontalot and TMBG before. Christopher Tin and Hitoshi Sakimoto are well known for their work in video games as well. It certainly seems like a really well-suited bundle.

The bigger point, though, is seeing how the Humble Bundle is expanding its model to see how it works in other fields. If I were running an "affinity label" of some sort, where you have a bunch of different groups that attract a similar audience, I'd be watching pretty closely to see how this works out, because there's no reason you couldn't do something similar with a select group of artists.
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Filed Under: business models, christopher tin, hitoshi sakimoto, humble bundle, jonathan coulton, mc frontalot, music, ok go, pay what you want, they might be giants, video games
Companies: humble bundle

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  1. icon
    John Fenderson (profile), 26 Jul 2012 @ 12:18pm


    But it's going to be hard in the long run to sell what is otherwise available for free.

    Why does this objection keep coming around even though people gladly pay for things they can get for free all the time?

    People happily pay for value. Even when the underlying product is the same, the value propositions can be very different.

    Even aside from that, lots and lots of people (myself included) pay for things they can get for free even when there is no value-add for paying for it.

    It is simply untrue to say, as a blanket statement, that people just want everything for free.

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