Non-profit Responds To Threatened Lawsuit From Ferrari By 'Remaking' Video To Hide The Ferrari
from the but-solidar-hits-back dept
Qûr Tharkasdóttir writes in to let us know that luxury automobile maker Ferrari is allegedly threatening to sue Swiss NGO Solidar (actually a network of NGOs focused on social justice) for daring to use a Ferrari in their recent commercial that appears to be making fun of rich bankers. The original is here (for now, at least):
Filed Under: ngo, threats, trademark
Companies: ferrari, solidar
Comments on “Non-profit Responds To Threatened Lawsuit From Ferrari By 'Remaking' Video To Hide The Ferrari”
They should add...
“Computer graphics courtesy of” followed by the Ferrari logo. Since it’s not for commerce, with no chance of confusion, trademark wouldn’t apply. And I know they don’t have fair use doctrine over there but it would pretty clearly be commentary too.
Re: They should add...
Yeah I was expecting it to be a big black block that said “not a ferrari”
Ha ha, excellent move on the NGO?s part.
Where's the funny button for articles?
That’s some funny stuff right there.
Although they could’ve highlighted the offending party by making the caption read “Car obscured due to legal claim by Ferrari S.p.A.”
Switch it to a Lamborghini. I’m sure one of the companies accept the stigma of their products.
Re: Lamborghini
You bet. If I remember well, it was Lamborghini’s boss that forced one of their workers to get rid of that Lamborghini he’d bought used.
The idea of combining trademark, copyright and patent under the umbrella term of intellectual property induces stupidity in those who think that they own it. They think its ours, and therefore we decide where it can be used.
IP Culture
What would movies and TV shows look like if showing cars on screen required permission from each car’s maker? Sure, it’s ridiculous, but we’ve pushed intellectual property law to ridiculous extremes elsewhere, so why not here?
Re: IP Culture
A lot of productions already make a chunk of their budget from product placement, including cars (the Bond franchise, for example). I wouldn’t be surprised if they started trying the opposite – one of our cars is seen in a film we didn’t pay for and we think gives the car a negative image? Bring on the lawyers!
Re: Re: IP Culture
unfortunately, that does happen- it’s why if a brand name s mentioned in a TV show, it’s probably product placement.
Re: IP Culture
Perhaps I missed something, but I did not find a link to the alleged threat.
Re: Re:
Even with today’s amazing technology advances, alleged threats are still unlinkable.
Re: link to threat
I guess we have to take Solidar’s word that they got a phoen call froma a lawyer or something
Looks like Swiss NGO Solidar hired the Olympics committee to come in and cover up the name brand in question no?
HDR
Wow, that HDR filter really makes all the difference in the world.
Actually, could be a brilliant move
Ferrari having seen the Streisand effect and knowing that there is no Such Thing As Bad Publicity, just got a bunch of free press.
The over paid bankers will love it.
Re: Actually, could be a brilliant move
Come to think of it, there probably IS a lot of overlap between “people who can afford luxury cars” and “people who enjoy abusing intellectual property law”.
I wonder if we’re going to start seeing yacht advertisements featuring public libraries being burned down?
that settles it...
i will not be buying a ferrari anytime soon
Not a Ferrari logo, me thinks.
Looking at the video, the logo on the front of the car doesn’t look exactly like a Ferrari logo. I zoomed in really close, and I could swear it reads either “RIAA” or “MPAA”. Not sure. Can anyone else verify?
Re: Not a Ferrari logo, me thinks.
No no no no no, you have it all wrong!! It’s the legal team’s logo, and it reads thusly:
Go ferrari – sue these idiots!