MLB Network DMCAs Video Of Bob Costas Torching MLB Pitcher, Which We'll Now Discuss At Length

from the swing-and-a-miss dept

I have to admit, I didn’t see this one coming. We recently discussed how Bob Costas reacted to a video of him being more than a bit hard on Cubs MLB pitcher Pedro Strop by going full-tirade on the internet and social media. Within that post was the embedded video of the broadcast segment that featured Costas wondering aloud whether Strop pointed up to the heavens while walking off the field (something very common in sports) was him imploring a dead relative for forgiveness for his awful performance. That video, I should mention, was up and working at the time the post was being written. By the time it was published, however, it had been taken down with a notice that someone had filed a copyright claim on it.

What’s strange about this is that it was an MLB Network broadcast, meaning the likely party requesting its removal would be Major League Baseball itself. I say it’s strange because MLB is really good when it comes to advanced media and the internet. No other sport does as well in getting videos and content out there for people to enjoy. A party so good at the internet, however, should know better than to try to hide an embarrassing moment for a broadcaster through obscurity via intellectual property.

Because, thank you Streisand Effect, now we’re talking about it again. Oh, and the video is still available from a ton of places, including on YouTube from a variety of uploaders.

The result? Well the conversation continues when this whole thing could already have been put to bed. Costas reportedly apologized to Strop. Strop reportedly accepted the apology, saying he didn’t want to be the kind of person to judge anyone. And it would have been over.

But now it’s not, because for some reason MLB (most likely) thought it could hide what had happened when it couldn’t. I suppose MLB could start an ineffectual game of whac-a-mole with all the other sources of the video out there if it really wants to, but it shouldn’t. It never should have taken the first video down in the first place. Going any further would really get the tongues wagging, which was the exact thing the league was hoping to prevent.

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Comments on “MLB Network DMCAs Video Of Bob Costas Torching MLB Pitcher, Which We'll Now Discuss At Length”

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19 Comments
Anonymous Coward says:

Re: Still the dumbest controversy of the year

And this ladies and gentlemen is why politicians are so successful at remaining in power, people ignore the real story and leap on the tribalism at the edges. The fuss isn’t over what was said, but the stupidity of trying to bury bad news. Whenever politicians are caught doing the same thing, the fight over what was said prevents people asking what else are they hiding.

tracyanne (profile) says:

This shit storm is over what?

Surely not these comments

“Strobe is on his way out pointing towards the heavens we can only ask or wonder that he is asking some departed relative for forgiveness for this atrocious performance”

And the commentator apologised for THOSE words. Is this what this whole shit storm is about. I’m sitting here staring at the screen in disbelief.

What particular part of that is insulting? What particular part of it is so insulting the commentator had to appologise? What particular part of it was even mildly inappropriate?

CharlesGrossman (profile) says:

Good marketers know precisely how to use the Streisand effect

One of the few areas where Techdirt has its head in the sand is thinking that the Streisand effect always works against the takedown requester. Haven’t you noticed that marketers and PR folks now know exactly how to use the Streisand effect as a publicity tool? This story is a perfect example. The sentence “Going any further would really get the tongues wagging, which was the exact thing the league was hoping to prevent” should much more accurately say “Going any further would really get the tongues wagging, which was the exact thing the league was hoping to accomplish.” As you wrote, MLB is very internet-savvy; this just proves it again.

Roger Strong (profile) says:

Re: Good marketers know precisely how to use the Streisand effect

The Streisand effect is about the backfiring of unjustified censorship – DMCA takedowns, cease-and-desist letters, lawsuits, UK superinjunctions, hotels charging your VISA for a negative review, etc.

Suppose, as you say, a company deliberately uses really awful behavior to generate publicity. That’s not the Streisand effect, as there’s no censorship involved. It’s old-fashioned shock advertising. And “We’re really awful people” is a message that’s going to backfire in the long run anyway.

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