You Don't Own What You Buy: The Tetris Edition

from the blockheads dept

In the convoluted realm that has become copyright, licensing agreements, and SaaS-style everything, we've had something of a running series of posts that focus on the bewildering concept that we no longer own what we buy. Between movies simply being disappeared, features on gaming consoles being obliterated via firmware update, and entire eBook platforms simply ceasing to work, the benefits of handing over very real dollars have never been more fleeting.

This has been ingrained to the point of public reaction to this sort of thing amounting to that of placid cattle being shown the slaughter room. So, when Electronic Arts alerted those that purchased its iOS Tetris game that, surprise, this game is just going to not work any longer soon, public outcry wasn't even on the menu.

Players opening either game on their iOS devices are now greeted with a pop-up message that’s also included in the “What’s New” section of both Tetris Premium and Tetris Blitz’s listings in the iOS App Store warning them that the countdown on each title has officially begun:

Hello Fans,

We have had an amazing journey with you so far but sadly, it is time to say goodbye. As of April 21, 2020, EA’s Tetris® app will be retired, and will no longer be available to play. Kindly note that you will still be able to enjoy the game and use any existing in-game items until April 21, 2020. We hope you have gotten many hours of enjoyment out of this game and we appreciate your ongoing support. Thank you!

Hey, thanks for buying our game and, great news, you'll get to play what you bought just a little while longer, mmkay bye! Gamers, at this point, are quite used to beloved games suddenly being unsupported after a few years, meaning that the game won't be updated, won't work on modern operating systems, and might not have an active online gamer platform when support runs out. What's less common is for the game to have been constructed in a way that is completely unplayable, full stop, when the publisher flicks a switch.

So why is this happening in this case? Well, because EA doesn't actually own Tetris. It just licenses the title to publish games. And, The Tetris Company has entered into a new licensing agreement for exclusive mobile game publishing with a different company.

Last year, The Tetris Company, Inc. and N3TWORK announced a multi-year agreement where N3TWORK will be the exclusive developer and publisher of new Tetris® games for mobile devices worldwide, excluding China. EA’s announcement that it will retire its Tetris®, Tetris® Premium and Tetris® Blitz games as of April 21 is a result of this agreement.

The Tetris brand continuously aims to bring fans game experiences that are fresh, innovative and fun. We are excited about these new changes for Tetris on mobile and plan to share more news with fans very soon.

All of which I imagine is lost on the average person who bought EA's Tetris games, thinking that buying them meant they owned them. Can you imagine asking the average gamer if they would have made that same purchase if they realized that their game might simply disappear and cease to work if the Tetris people decided on a new licensing agreement with a different publisher?

This is a mess and it's probably time for consumer groups to look into some kind of consumer protection rules that would either prevent this sort of thing or, more likely, make notifying buyers that they aren't actually buying the product more prominent than some subsection paragraph buried in a EULA.

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: copyright, expiring games, games, licenses, tetris
Companies: ea, n3twork, the tetris company


Reader Comments

Subscribe: RSS

View by: Thread


  1. identicon
    jilocasin, 28 Jan 2020 @ 5:52am

    It's all about the *in app* purchases

    I'll bet dimes to dollars that it's all about the in app purchases. That insidious practice of getting people to spend money on imaginary, infinite yet disposable items.

    If Hasbro has a license to sell Avengers Monopoly games for a limited time, they just have to stop making them then their license is over. They don't send people around to everyone's homes to confiscate the already purchased games. The same when a developer made a computer game off of licensed IP. But now, with in app purchases, the original developer you bought your copy from can't collect any ongoing revenue and the existing game will be competing for those in game dollars.

    Most mobile games, and now even AAA titles aren't about the games themselves, just about finding opportunities to convince people to trade real money for imaginary and transitory items.


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Special Affiliate Offer

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories
.

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.