Take-Two Opposes Trademark For An Entertainment Company Running An Axe-Throwing Facility

from the bullseye dept

When it comes to my writing about trademark and intellectual property issues, there is perhaps no more flummoxing company than Take-Two Interactive. Why? Well, because the company is simultaneously the victim of a ton of stupid disputes, and also a purveyor of stupid disputes. On the one hand, we've defended Take-Two when it has been the victim of spurious claims brought against it by The Pinkerton Agency, Lindsay Lohan, and a handful of tattoo artists over athlete depictions in video games. On the other hand, we've slapped back at Take-Two when it has taken down modding tools for its games that have been around for years and years, or when the company decides to file lawsuits over fan-projects. The point is that when it comes to the pain brought by overly protectionist IP activities, Take-Two is a company that should know better, but acts as though it doesn't.

This can often times go to ridiculous lengths, such as when Take-Two opposes the trademark for Rockstar Axe Throwing, LLC, because "Rockstar."

Applicant Rockstar Axe Throwing filed its application in Class 41 for “Entertainment in the nature of axe throwing competitions; Instruction in the nature of hatchet and axe throwing lessons; Providing sports facilities for hatchet and axe throwing. Take-Two Interactive is “a leading worldwide developer, marketer, and publisher of interactive entertainment, including software, video games, computer games, mobile games,” and other goods and services. Rockstar Games is a subsidiary of Take-Two.

That paragraph is really all you need to know. These companies aren't in the same industries, aren't competing for customers, and the existence of the defendant is wholly unlikely to result in any customer confusion. Axe throwing: need we say more?

But, just to cover all of the bases, Take-Two also complains in its opposition about the Rockstar Axe Throwing, LLC logo.

Take-Two has marks that comprise or contain “the term ROCKSTAR and/ or prominently featuring the letter ‘R’ combined with a star design, used alone or with other words or designs...

The logos for the two companies aren't similar. Like, at all.


Argue those logos are similar if you want, but you're wrong, you know you're wrong, and you're probably in need of psychiatric care. On top of their being dissimilar, there is that whole "Axe Throwing" text right in the logo. If that isn't enough to ward off anyone who might wander into an axe-throwing facility thinking it was associated with Grand Theft Auto, I can't imagine what would be.

This, again, is where it gets really frustrating. There is zero reason for Take-Two to have undertaken this opposition. Zero. And yet it did, despite being on the receiving end itself of other ridiculous attempts at IP maximilism. Why?

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: axe throwing, trademark
Companies: rockstar games, take-two interactive


Reader Comments

Subscribe: RSS

View by: Thread


  1. identicon
    Daydream, 15 Oct 2020 @ 8:45pm

    Maybe they're using a trademark bot of some kind to trawl the internet and look for potential infringements/counterfeits?
    Checking attributes off a checklist whilst ignoring additional details or how it's arranged?

    Is it a picture? Yes.
    Does it contain yellow, black, and white colors? Yes.
    Does it contain a star shape? Yes.
    Does it contain R or Rockstar? Yes.
    ZOMG IT'S AN INFRINGEMENT!!!1!


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Insider Shop - Show Your Support!

Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Recent Stories
.

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.