from the hot-air dept
The group behind the HD DVD format in Europe claims that it has 74 percent market share of the next-gen DVD market in a handful of western European countries. Of course, they’re not including Sony PS3s, which have a Blu-ray drive, in their count, but the bigger point is that they’re claiming 74 percent of a miniscule market. This contrived stat, like Toshiba’s claim of 60 percent share of the US market, glosses over the problems that are holding it back: DRM that breaks legitimate customers’ players, low perceived benefits and high prices. Apparently, though, the HD DVD folks would rather claim to have a big share of a tiny market than to have any share in a market that’s actually meaningful. Update: Just in case anybody cares, the Blu-ray people say they’re actually the market leaders.