from the urls-we-dig-up dept
Advertising is a fascinating topic. When ads are done well, the content is usually good enough to stand alone without trying to market a product. Who wouldn’t want to teach the world to sing in perfect harmony? But it’s not easy to create really great and memorable ads. Maybe it’s an ancient Chinese secret, huh?
- The science of a viral ad campaign is narrowing down the variables to factors like: congruency, emotive strength, network involvement and paired meme synergy. It’s not just about combining a cute cat with a piano anymore. [url]
- Prof Jesse Schell envisions a future where video games would encourage consumers to buy stuff and behave a certain way. Would you like to play a game?
Thermonuclear WarEndless consumption. [url]
- Apple’s Think Different campaign has a slightly different genesis story than the one from the Steve Jobs biography. Apparently, the slogan was related to “Think IBM” and was conceived by Craig Tanimoto…? [url]
- To discover more interesting advertising-related content, check out what’s floating around on StumbleUpon. [url]
By the way, StumbleUpon can recommend some good Techdirt articles, too.