from the with-incentives dept
Pete alerts us to the news that the band Lotus is trying out a pay what you want tour. They apparently worked out a deal with Ticketweb to basically let people pick prices anywhere from $1 to $20 (no $0 option). They’ve also tried to put an incentive in place to pay more: if you spend more than $15, you get free downloads from the band. It’s another interesting model, though I’m not sure it makes as much sense as some other models. Again, concert tickets are a scarce good, and doing pay what you want on a scarce good is a lot riskier. Still, it’s yet another experiment that’ll be interesting to follow. I think I like K-OS’s experiment with letting people pay what they want on the way out of a concert better. Still, experiments are good, so it’s nice to see another one.