Morality, Non-Zero Sum Games, Externalities & Why Someone Profiting Off Of Your Work Isn't A Bad Thing
from the diving-into-the-deep-end dept
In the discussion following my recent post about ex-RIAA boss Hilary Rosen’s comments about my article highlighting all of the problems with SOPA and PIPA, Ms. Rosen was kind enough to stop by and attempt to clarify her position:
…my response was “Think analog” not as in analog policy vs digital policy but think of the real world we live in and the ethical issues we face every day. My point was that I can be pissed that the GAP doesn’t have an outfit that is as stylish or fit as well as I want. And I can think that they arent serving their customer when they give me ugly clothes that dont fit well. ie: their busiess model sucks. But I don’t think that gives me the right to take any of their clothes without paying just because I am an unhappy customer. That was my ONLY point. Do I think that the content industry has moved way too slowly in putting their content online? Absolutely. Do I think they could have been and should be more innovative? of course. But I also know that these are huge ships turning around in creeks and however easy the answers seem to you , they are often really hard. When people screw up their business, their sales go down. That has happened in the entertainment business. They are paying a price for their pace of change. BUT, there is also stealing. Pure old simple unethical stealing. Call it whatever you want – the march of technology – the inevitable cost of innovation, etc. To the writer or songwriter who makes their money on SALES, it is stealing. (Even if they might be thinking about making their money another way.)
And while I love the dialog by for and about consumers and fans on these issues, I have no patience for big companies like Google who not only throw huge sums of money out there buying professors and economists and think tanks to kill any effort at copyright protection, they make a fortune on search advertising for those same illegal products.
So, your first sentence was right, I have long been willing to shine an unattractive searchlight at my old compatriots when they deserve it But I have no patience for the finger pointing and nastiness of the so called tech fans in this debate. Thank god I don’t have to care so much anymore.
While we appreciate Rosen stopping by and joining in the discussion, the responses highlighted the myriad problems with this statement, going beyond both the tortured, nonsensical analogy (who steals something from a store that doesn’t have what they want, or who steals clothes they don’t like because they don’t like them?) and the ridiculous “it’s theft!” claims. If you want to read the full thread or discuss her specific points, I urge you to go to that thread and continue the conversation there.
The whole exchange got me thinking about some bigger issues though. Rosen’s comments reminded me so much of my experiences at various recording industry events, where they pay basic lip service to things like “we have to adapt” and “we have to stop blaming customers,” but then immediately flips to “but piracy must be stamped out first!” never recognizing that these two things are at odds. And what it boils down to is a mixture of a psychological issue and a confusion over economics.
First, Rosen’s response, like many others, falls back on facile and inaccurate “morality” claims. This is usually a sign of a very weak structural framework to an argument. When you can’t explain why, you resort to “well, it’s just wrong.” But, as we’ve explained for years, the “morality” aspect of an economic decision only comes into play when there’s a decision to be made about who will be worse off. That’s all morals really are about. If move x harms person y, is it “right” to do that? Folks like Rosen and many SOPA/PIPA supporters see what’s happening online and it looks exactly like the previous sentence: “If downloading music harms musicians/songwriters, it’s clearly not right to do that.”
But that misunderstands the wider economic implications of what’s happening. Let’s put it another way to make this clear: If selling automobiles harms the makers of buggy whips, is it “right” to do that? I think most everyone would claim that it’s fine. This is innovation in process. Thus, the simple statement, “If move x harms person y, that’s immoral,” seems way too simplistic. Let’s expand it out further. What if, in our buggy whip hypothetical, the rise of the automobile forces the buggy whip maker to change their business model… such that they no longer make buggy whips, but steering wheels. The classical lover of buggy whips may find this upsetting — and the buggy whip maker may complain, “but buggy whips are my product, I’m not in the steering wheel business.” But the market doesn’t care. In this situation, the morality question is more complex: “If move x harms person y in the short term… but opens up much greater opportunity for them to do better by accessing a much larger market, is it right?” Suddenly, the moral issue is pretty straightforward. There’s no moral question at all. The market has changed, and as long as the whip maker comes along for the ride, the opportunity is there to be better off. It may be a challenge, but it’s hardly a moral issue.
Rather than confront this, the people who insist this must be a moral issue, back up their claims with a secondary claim to make it seem like a moral issue: “someone else is profiting off my work, and that’s unfair.” In many cases, the “someone” they point to is “Google.” This is mostly a correlation vs. causation error. People see that Google is massively successful, and the timing correlates well with the decline in the record labels. So they assume that Google must be “taking” money from the labels. This is quite inaccurate and shows a lack of knowledge about a variety of subjects, beyond the fact that correlation is not necessarily causation. In the thread with Rosen, I point out that the claims that Google “profits” from infringement are widely overblown. Google makes money from clicks, and infringers aren’t hanging around these sites clicking on ads.
But the bigger issue is this relative morality issue of “If someone else benefits from my work without paying, that’s unfair.” But, again, this is way too simplistic and not reflective of reality. People benefit from the work of others for free all the time. In economics, it’s known as an externality. Tragically (and potentially because of the name), people think that externalities are rare. They’re not. They happen all the time. Every day, people benefit freely from the work of others without paying. As the saying goes, we all “stand on the shoulder’s of giants.” So much of what we value today comes from advancements in the past, which we benefit from, without paying those who created them. And yet, no one thinks this is bad.
The real question is if whether you can take it a step further and recognize that the economy is not a zero-sum game, in which one party loses when the other benefits. This is often difficult to understand, but put simply: in a zero-sum market, someone paying you $10 means I lose those $10. In such a scenario it may be reasonable to worry about someone else profiting, because it really does mean you lose. But in a non-zero sum market, with externalities, the market can expand. If every time you get paid $10, I now have the opportunity to make $100, that’s clearly a better deal. But, let’s make it a little more complex. In the zero sum game, every time you get $10, it’s at my expense. But what if the other option in that world is that every time I raise my hand, you get $10 and I get just $1. That’s still a much better deal for me to take than the one where I lose money. In this case, I might not make as much as you — even if I’m doing the work, but is that morally wrong? We’re both better off under this scenario. You’re better off because you make more money. And I’m better off because I’m making more money… just not as much as you.
But, for whatever reason — psychology, economic ignorance, etc, — many people react poorly to this, claiming that it’s a moral problem. I, personally, have trouble seeing how a situation in which everyone is better off results in any sort of moral dilemma, since we never reach that crucial moral question of “who gets harmed?” Because no one has to get harmed. But here’s the kicker: no one has to get harmed if they adapt. And it’s the adaption part that freaks people out and makes them want to cling to something clearer, even if it makes them worse off in the long run.